A decade in Indian marketing: what we learnt in 2001–2010 and what it means for the future
Anupama Wagh Koppar
For India, and the marketers working within it, the 10 years from 2001-2010 were exciting and challenging. The decade included both good times and recession times. Internet and mobility emerged to change not just how people communicated but also increase exposure and knowledge. It was a significant decade for India, and worth studying for clues as to what lies ahead.
What ‘toolkit’ did marketers use to stay ahead in this period? Some observations on the most frequent strategiesmarketers used to...