The appliance of neuroscience

This paper explores how marketers can use neuroscience in "day-to-day" brand management in a cost-effective way.

The appliance of neuroscience

Phil BardenDecode Marketing

SYNOPSIS:

This paper shows the importance of understanding, accessing and measuring the implicit system in the human brain. It shows how this can be achieved in a simple, user-friendly, cost-effective and scaleable way and how the results can be applied in day to day brand management, with powerful sales effects and better decision-making. It shows how methods and models used in traditional research are, at best, incomplete and, at worst, misleading.

INTRODUCTION

This is not an academic paper (I'm not an academic); it is an attempt to convey the revelation that neuroscience...

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