Emerging markets: The influence of Twitter

Indonesia has the highest Twitter penetration in Asia - 20.8% of internet users. As well as real-world celebrities, a few ordinary people have achieved semi-celebrity status with more than 10,000 Twitter followers.

Emerging markets: The influence of Twitter

Henry Manampiring Lowe

In Indonesia, the Twitter phenomenon has evoked political incidents and is the popular way for brands to start a conversation, often by celebrities

During US President Obama's visit to Indonesia in November 2010, the Indonesian information minister Tifatul Sembiring – who always refuses to shake hands with a member of the opposite sex to whom he is not related – was seen on video footage eagerly grasping Michelle Obama's hands.

Sembiring denied any voluntary handshake, tweeting that “The First Lady's hands were pushed against mine… resulting in involuntary contact”. Overnight,...

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