The Rise of Advertising
Bob SchmettererHavas and Euro RSCG Worldwide
They say advertising is dead, outdated, outmoded
They say advertising is out-of-step with today's businesses and today's economy.
The industry, they say, insists on throwing time and money into expensive, overblown, sensationalistic advertising campaigns; Superbowl spots; commercials that win awards for the agencies but bring little value to clients.
Clients, they say, don't trust advertising agencies to make strategic business decisions. Agencies need to be reigned in, told what to do.
Our industry, they say, has become too hubristic, self-indulgent, irrelevant.
Or so they say…
Meanwhile, the advertising industry...