How Pepsi, CNN and TIAA CREF are using social media: lessons from ad:tech New York 2009
Stephen Whiteside Warc
Social media has been the single topic that has commanded the most attention at ad:tech New York 2009, but while marketers and their clients appear to be almost universally agreed about the importance of having a presence on websites such as Facebook and Twitter, most are also grappling with how best to utilise these properties both to connect with consumers and to generate an uptick in key brand metrics.
In order to assess how some major companies in a range...