ESOMAR Congress 2008: Engaging emotions and other new job demands on researchers
James Aitchison looks at emotion-based surveys while Geoffrey Precourt reports on the new skills requirements for researchers.
This is one of a series of edited extracts from the ESOMAR 2008 Annual Congress in Montreal. Other articles cover:
- Asia’s social media boom and the luxury market
- Social change and co-creation with Philips and Henkel
- Nokia’s environmental initiatives, and how Wal-Mart and Volkswagen put research to work
- What is a brand, and how...