Reality YOUTH research – the Arabian YOU (TH) Tube!
Tammy Jalboukh and Ambrish ChaudhryTNS Middle East
PREFACE
Businesses aiming for the Middle East will be targeting an increasingly young population in cities that continue to increase in size. Globally, the Middle East region has the youngest population (63% of the region's population is under 29 years) and the second highest rate of urbanization (an average annual urban growth rate of 4% over the last twenty years is second only to Sub-Saharan Africa).1
The Middle East's young people are living in changing cultures, in an evolving region....