IAB Mobile Marketplace Conference: Mobile Finally Reaches "Inflection" Point

Reporting from the IAB's Mobile Marketplace Conference, Warc's U.S. Editor, Geoffrey Precourt, covers the opening address by Randall Rothenberg.

IAB Mobile Marketplace Conference: Mobile Finally Reaches "Inflection" Point

Geoffrey PrecourtWarc

"Year after year, I begin this conference by saying, 'Everyone says this is the year of mobile,'" Randall Rothenberg, president/ceo of the Interactive Advertising Bureau (IAB) commented as he opened the organization's third-annual Mobile Marketplace conference. "But every year, they also ask, 'When is it really going to happen?'

"This year, we have an answer: It did."

IAB president/CEO Randall RothenbergPicture: douggoodman.com

Some of the clear manifestations of arrival: new devices; the reality of tablets; significant increases in spending and creativity in...

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