The essentials of planning, testing and distributing virals

The internet is a user-controlled environment, meaning that creating engaging viral content to grab consumers' attention is both challenging and, potentially, highly rewarding.

The essentials of planning, testing and distributing virals

Jimmy Maymann Go Viral

In the age of user controlled environments, the challenge of creating and executing sustainable web viral content is in a league of its own. The difficulty of trying to break through the massive wall of online content to grab users’ attention is what separates viral marketing from traditional “push” marketing channels.

In previous WARC Online articles, we discussed the most successful viral campaigns and approaches to targeting virals. In this piece, we will outline steps...

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