When was the last time a subtitle made you cry?

There is a magical power in words, but most of the efforts of contemporary copywriters are thoughtlessly clumsy.

When was the last time a subtitle made you cry?

Jeremy Bullmore

Jeremy Bullmore reflects on the magical power of words and wonders why copywriters' efforts seem so thoughtlessly clumsy

The Mosttalented screen writers are those who are best at leaving things out; who know about inference and nuance; who can convey a character's character through hints and allusions; who have sufficient faith in the mental agility of their audience to infer, to complete, to get it. The most talented screen writers are those who, as they type, are simultaneously projecting the intended pictures on their internal screens,...

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