Bou Khalil Supermarché: The Good Note

This case study describes how Lebanese supermarket chain Bou Khalil enabled the Lebanese people to give money responsibly to Syrian refugees with the Good Note - an alternative currency.

Bou Khalil Supermarché: The Good Note

Nicolas Geahchan, Paola Mounla and Sally Alzaza

Campaign details

Brand: Bou Khalil SupermarchéBrand owner: Bou Khalil SupermarchéLead agency: J.Walter Thompson BeirutCountry: LebanonIndustries: Supermarkets & grocery storesChannels used: Direct marketing, Events & experiential, Integrated, Magazines - business, trade, Magazines - consumer, Other & ambient media, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Social media,Websites & micrositesBudget: Up to 500k

Executive summary

Lebanon has absorbed more than two million Syrian refugees. More than half are children, drastically increasing the number...

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