How to harness digital disruption for success in travel

Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.
  • Embarking on digital transformation is fundamental in becoming a consumer-centric entity where everything is considered through a people-focused lens to deliver an enhanced experience.
  • Thanks to advances in biometrics, presenting passports and boarding passes will be relegated to the past, as airlines and airports aim to deliver a smooth, seamless traveller experience, removing major pain points.
  • Artificial intelligence is a stand-out disruptive force, ushering in new ways of marketing thanks to personalisation, new distribution interfaces such as voice and new business models.
  • Blockchain promises so much, but has so far delivered little, though it has the potential...

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