Learn from the emerging world

The future of planning is about knowing how to build brands in different cultures around the world. Being an 'internationalist' is a crucial skill.

Learn from the emerging world

Guy Murphy JWT

With the switch of the economic focus from the developed world to the BRICs and now the ‘next 11', brand planners need to open up, be more curious, understand how local culture drives innovation, and learn from the experience, says

The future of planning is about knowing how to build brands in different cultures around ? the world. There are too many macro trends to suggest otherwise – the consolidation of businesses, the importance of having fewer, bigger brands, and the need to find new growth markets. While the ‘digital’ skills...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands