Dr.Max Bonus Card Benefits

This case study details how the Czech pharmacy Dr Max introduced a loyalty program that brings together prior medical information so that customers can receive personalised treatment and a smoother process.

Dr.Max Bonus Card Benefits

Campaign details

Brand: Dr.MaxAgency: Wunderman PragueCountry: Czech Republic

Background

In the past, Dr. Max ran some loyalty initiatives that didn't meet expected results. Management decided to stop the "one-off" initiatives and built a new program from scratch.

Goal of new loyalty program launch:

  • 1MM customer signups.
  • 10% increase in incremental sales directly driven by loyalty program (over control group).

National Context of the Campaign

Dr. Max is the largest pharmacy in Czech Republic with 375 locations.

  • Current situation: 62% of customers select closest pharmacy to their doctor's office due to lack...

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