IAB US 2009: Future directions for online advertising in a downturn

This paper reports from the U.S. Interactive Advertising Bureau's annual leadership conference in Orlando on the presentations of event Chair (and Martha Stewart Living Omnimedia co-CEO) Wenda Harris Millard and David Rosenblatt, the former DoubleClick ceo and now Google's president/display advertising.

IAB US 2009: Future directions for online advertising in a downturn

Geoffrey Precourt WARC Online

For three days, speakers and attendees at the second-annual Leadership Conference of the US Interactive Advertising Bureau in Orlando went back and forth on the fundamental commercial proposition of the internet.

Is it driven by art and content? Or is it a pure numbers play, grounded in science?

Or, as conference Chair (and Martha Stewart Living Omnimedia co-CEO) Wenda Harris Millard suggested, perhaps it's not an either/or question. To reach its potential, digital commerce has to be both art and science....

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