AMA Mplanet 2009: AMA marketers on strategies for an unpredictable economy
Geoffrey Precourt WARC Online
Geoffrey Precourt, WARC's US Editor, hears speakers from the American Marketing Association, Amex and Nintendo plan for the harsh new economic reality.
This is one of a series of extracts from AMA Mplanet 2009. Other articles cover:
- McDonald's Global Brand Promise and the Branding of Customers
- Marketing Obama all the way to the White House
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AMA Forecasts New Marketer Roles
The first session of the American Marketing Association's (AMA) MPlanet 2009 ...