AMA Mplanet 2009: AMA marketers on strategies for an unpredictable economy

Geoffrey Precourt reports from the American Marketing Association's Mplanet 2009 conference in Orlando, Florida, on presentations from the American Marketing Association, Amex and Nintendo discussing how marketers can plan for the new economic reality.

AMA Mplanet 2009: AMA marketers on strategies for an unpredictable economy

Geoffrey Precourt WARC Online

Geoffrey Precourt, WARC's US Editor, hears speakers from the American Marketing Association, Amex and Nintendo plan for the harsh new economic reality.

This is one of a series of extracts from AMA Mplanet 2009. Other articles cover: 

  • McDonald's Global Brand Promise and the Branding of Customers
  • Marketing Obama all the way to the White House

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AMA Forecasts New Marketer Roles

The first session of the American Marketing Association's (AMA) MPlanet 2009 ...

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