Brands: the last flat earth theory
Brian Millar
Whenever an agency offers its services as a 'brand steward' I start to feel a bit uneasy. In my mind the word 'steward' conjures up the Steward of Gondor, that sinister old guy in the last Lord of the Ringsmovie, who presides over the gradual collapse of the kingdom in the absence of any real leaders. He is so obsessed with the traditions of the place that he fails to notice that millions of crazed and savage Orcs are gnawing at his city walls, baying for his people's blood....