The World in 2020: The Business Challenges of the Future

As societies, we are having fresh conversations about the relationships between business, governments, societies and individuals which are still in their early stages.


The world in 2020 will be very different from that of 2011, and certainly from 2000. During the long globalizing boom since the 1980s, we became accustomed to navigating by a set of familiar assumptions: that increasing globalization was inevitable; that technology would reduce costs and increase access to consumers; that capital was cheap; and that oil was inexpensive and would remain readily available for at least another generation.

Overlaid on this was a strong set of policy assumptions, certainly in the affluent countries of the North, nationally and internationally: that open markets were the best way to organize trade and production (and sometimes, regulation), and that deregulation was good for everybody.