ARF Re:think 2009: Redefining research to meet advertisers' needs
Geoffrey Precourt, WARC Online's US editor, reports from the Advertising Research Foundation's annual Re:think convention in New York City. Other papers from the event include:
- Putting a human face on consumer-centric marketing
- NBCU's eight Olympic lessons from a "billion-dollar research lab"
Full coverage is also available on WARC's Re:think 2009 blog at www.warc.com/ARF09