The Goodby House of Poetry: How an old agency adapted to a new world
Geoffrey Precourt is reporting from New York throughout Advertising Week 2009.
Read his latest stories and analysis at warc.com/precourt .
St. Helena is the prototypical Victorian village in California's Napa Valley. It's a land of sun, grapes, warmth, and a very odd home.
In the summer of 2009, Jeff Goodby, the co-founder and co-chairman of San Francisco agency Goodby, Silverstein & Partners put to practice an idea that he'd sketched out on a computer screen during a flight much like the one that brought him to the 2009 Association of National Advertisers' annual Agency/Client Forum.