Account Planning Group (Australia)

The Account Planning Group Australia is a not-for-profit, member-based organisation set up to inspire and enable excellence in creative thinking on brands and business. Its activities include the biennial Creative Planning Awards.

Supported and administered by the Communications Council, the APG Australia is affiliated with the APG UK and aims to share from and contribute to the worldwide pool of best practice and innovation in planning thinking and techniques. The APG Australia is based in Sydney but encourages membership from planners and people interested in planning from all over Australia and beyond.

The APG Australia is dedicated to inspiring the exchange of ideas and expertise on how business can benefit from creative thinking. Its objectives are:

• To encourage the sharing of best practice and innovation in planning techniques through training and stimulus events.
• To encourage dialogue among its membership of strategic thinkers and provide a 'home' for planners, representing the interests of the planning community.
• To broaden the pool of talent attracted to the discipline.
• To raise the profile and perceived worth of planning within the broader business community.

Browse the latest APG Australia Strategy Awards on WARC