WARC Media Awards – 2019 Partnerships and Sponsorships Judges

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Chair of Judges

Carrie TimmsCarrie Timms – Vice President of Global Media, Unilever

Carrie Timms is Vice President of Global Media, Categories and Partnerships at Unilever. Within this role she is ultimately responsible for global communications planning with regard to Unilever’s multi-billion media investment, leads relationships with key partners such as Google and Facebook, and drives strategic thinking in areas such as data and search. Carrie joined Unilever in February 2012, and prior to her current role she was Head of Media for Unilever UK, where, as lead for the media function her remit encompassed media investment decision making, full end to end media planning and buying including e-commerce, building capabilities, driving innovation and leading the UK industry agenda on topics such as viewability.

The Panel

Samantha FaySamantha Fay – Senior Vice President, Global Brand Strategy, Guinness World Records

Sam is responsible for Guinness World Records’ global brand strategy, reputation and innovation, and she leads the company’s internal communications program. She also heads GWR’s creative consultancy, The Records Lab which works with top agencies and brands all over the world to develop creative campaigns with record-breaking at their heart. Sam is an experienced keynote speaker and has delivered sessions at various prestigious industry events including Cannes Lions, the Festival of Marketing and the World Economic Forum in Davos. She is also a regular on judging panels and sits on the jury for the European Sponsorship Awards, UK Content Awards, PR Moment Awards, PRCA Awards and the Brand Film Festival.

Remko HerremansRemko Herremans – Brand Strategist, ABN AMRO

As brand strategist Remko loves to combine rigorous data with imagination to lead the way forward. At ABN AMRO Remko uses his 20-year experience to guide the brand into the constantly changing future of finance. Partnerships are key in this transition. Before taking on the challenge at ABN AMRO, Remko was Head of Strategy at three renowned international ad-agencies and two brand consultancies. A wide range of (international) awards, including Lions, Webby and Effie mirror his work for a wide range of clients, including PSA, Renault, Rabobank, Interpolis, Robeco, Ferrero, Kraft.

Stephen HutchisonStephen Hutchison – Managing Director, Fuse

As MD of Fuse, Stephen has helped to oversee the negotiation of over $1.1bn worth of rights in the past six years for clients across the biggest platforms in the world. Fuse is the only agency to be retained by four of UEFA’s sponsors (Nissan, PepsiCo, Santander and Enterprise). Stephen joined Fuse as an Account Manager and has worked here for ten years moving through the ranks to Managing Director and negotiating rights across many of the world's leading platforms including the UEFA Champions League, Olympics, World Cup, F1 and America's Cup for brands including Nissan, HTC, McDonald's, Vodafone and Visa.

Gilad KatGilad Kat – Regional Communication Planning Director, MediaCom

In addition to his role at MediaCom, Gilad serves on WPP's Team P&G Creative Council. He led for many years the P&G AoR at Mediacom Tel-Aviv and is also a former head of Israel's Advertising Agencies Association's Strategy committee. Throughout his career Gilad guided his teams to winning multiple awards including Cannes Media Lions Grand Prix, Golds, Silvers and Bronzes, Festival of Media Global Awards, Adweek media plan of the year award, a P&G brand building award and several other industry and client awards. He also served on the jury of numerous advertising creativity award competitions including the Media Lions jury at Cannes in 2010.

Rachel LorenzonRachel Lorenzon – Head of Partnerships, the7stars

Rachel joined the7stars in 2015 and has spent the last three years building out the agency’s content and partnerships team. After many years as a Comms Planner, Rachel jumped at the opportunity to build a team that fuses sound strategic thinking with creativity to deliver new and interesting ideas for clients. Rachel and the Supernova team have helped brands reach new levels of fame and fortune, most notably Suzuki Cars through their long-standing partnership with ITV, which was awarded an IPA Gold in 2018. Other international award wins include Festival of Marketing and the 2019 WARC Awards Grand Prix for Partnerships & Sponsorships.

Lisa LugoLisa Lugo – Vice President of Marketing & Creative Solutions, Live Nation UK

Lisa oversees the team responsible for marketing and creative solutions, creative design, insight strategy and research, digital product development and execution, and PR. Her team’s award-winning programmes help brands reach their goals and enhance the fan experience across Live Nation’s festivals and venue assets in the UK. Brand partnerships to date include programmes with O2, Barclaycard and Amazon Music, to name a few. Lisa is also part of the leadership team of EMBRACE Nation, Live Nation’s employee network focused on celebrating the rich cultural diversity of the live music business.

Caspar MasonCaspar Mason – Creative Strategy Director, Jack Morton

Caspar is Creative Strategy Director at global brand experience agency Jack Morton Worldwide. He’s helped brands like Google, Kodak and Jameson live beyond the screen, billboard or banner ad, as well as working with brands like Chevrolet and O2 on their sponsorship activations. Before agency life, he worked in the BBC’s Learning Innovation team.

Guy MurphyGuy Murphy – Global Chief Strategy Officer, J. Walter Thompson

Guy leads the strategic capability of the agency, encouraging inspiring thinking and new capabilities for businesses and brands. He works with many of the agency's global clients including Nestlé, De Beers, Unilever and Rolex. Previously, Guy worked for 14 years at BBH as Deputy Chairman in London and Regional Head of Planning for Asia Pacific. Guy is regularly a chairman, judge and speaker in the industry; at Cannes Lions, El Ojo de Iberoamerica, Createch Summit, Admap, APG and IPA. More recently, he has helped the industry celebrate 50 years of account planning with a series of events and speeches.

Shane O’LearyShane O’Leary – Senior Strategist, ROTHCO | Accenture Interactive

Shane is one of Ireland's strongest voices on marketing effectiveness and has recently joined as senior member of the strategy team in Cannes Lion winning ROTHCO. With a mixed background across creative and media Shane has played a key role in award winning campaigns like Vodafone Ireland's rugby and music sponsorships, An Post's commemoration of the 1916 Rising and Lucozade Zero's incredibly successful launch in Ireland. Shane is particularly passionate about the opportunity for sponsorships and partnerships to develop as 'mutually beneficial' arrangements that benefit sponsor, partner and fan.

Tahaab RaisTahaab Rais – Regional Head of Strategy & Truth Central, FP7 McCann MENAT

Tahaab heads strategy, data, intelligence and creative effectiveness for FP7 McCann across the MENAT region and is part of the Strategy ExCo for McCann Worldgroup globally. Possessing industry experience spanning MEA and Asia, he specialises in Business and Data Analysis, Strategy, Cross-channel Integrated Solutions, Relationship Marketing and Customer Experience Management and has worked on brands across all categories. With over 410+ regional and global awards Tahaab is the most awarded strategist in MENAT and has also driven FP7 to win the Effie Agency and Network of the Year for 6 consecutive years, from 2013 to 2018. He also speaks on international and regional stages and is a creative mentor for young marketers, advertisers and start-ups.

Simon SassineSimon Sassine – Senior Manager, Marketing Subsidiaries & Special Projects, Qatar Airways

In 1995, Simon joined Qatar Airways’ Public Relations team where he spearheaded the development of advertising campaigns and was instrumental in launching the airline’s new brand and livery. In 1999, he joined Intermarkets Advertising, where he implemented strategies for international brands, such as Volkswagen and Audi, and also helped acquire new businesses – such as Samaco, Hadded Sabic, Manazel AlHaramain and Jeddah Festival. In 2004, Simon assumed the role of Managing Director for Y&R Doha; entrusted with establishing and consolidating the agency's presence in Qatar, he played a crucial role in driving Y&R’s success in the country. In 2018, Simon moved back to Qatar Airways to lead strategy and marketing plans for the airline's subsidiaries and special projects.

Misha SherMisha Sher – Worldwide Vice President, Sport & Entertainment, MediaCom

In his current role, Misha helps clients create impactful partnerships that connect with consumers’ biggest passions points. Co-author of ‘The Art of Branded Entertainment’, Misha has worked with some of the biggest blue-chip brands and talent to deliver experiences that cut through the noise and can compete for people’s time. His approach of purpose, ownership and vision always links brand’s effort and investment to desired business results. His opinions are regularly featured in leading media outlets including The New York Times, The Wall Street Journal, Fortune, CNN, SKY, CMO, The Drum Marketing magazine and Sport Business International.

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