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25 May 2018 MUMBAI: Brands must keep pace with Indian consumers or risk becoming irrelevant, according to Harish Bijoor, the respected Indian branding consultant.
Opinion
25 May 2018 WARC has been rewarding effective innovation since 2013 through its awards programmes. This year, Effective Innovation was a category in the 2018 WARC Awards and the winners were announced on 24 May.
News
25 May 2018 GLOBAL: The European Union’s General Data Protection Regulation (GDPR) comes into force today at the same time as a new global survey points to widespread support in some non-EU countries for its provisions to be adopted.
News
25 May 2018 DETROIT: American consumers are far more satisfied with streaming services, such as Netflix and Amazon Prime Video, than they are with traditional cable and satellite TV providers, a new survey has revealed.
News
25 May 2018 NEW YORK: Marketers must consider a new step on the path to purchase known as the “ultimate moment of truth” – or “UMOT” – according to a study published in the Journal of Advertising Research (JAR).
News
25 May 2018 PARIS: It is almost a year since Publicis Groupe announced that it was working to create an AI-powered network to improve how its 80,000 employees operate, and now the world’s third-largest advertising company has provided more detail.
Opinion
25 May 2018 Shekar Khosla is Chief Commercial Officer at Kellogg’s, Australasia and is the chair of the jury for the 2018 WARC Prize for Asian Strategy .
News
25 May 2018 JAKARTA: Go-Jek, the Indonesian ride-hailing start-up that has Chinese tech giant Tencent as one of its backers, is ramping up its challenge to Singapore-based Grab with plans to expand into four new markets in Southeast Asia.
News
25 May 2018 AMSTERDAM: UK food retailer Iceland, working with the PR specialist Weber Shandwick, has won the Platinum SABRE Award for Best In Show at the 2018 SABRE Awards EMEA, with #toocoolforplastics, a campaign that hit an important environmental ...
News
24 May 2018 GLOBAL: A campaign by 22squared for the Ad Council has won the Grand Prix in the of the Effective Innovation category of the 2018 WARC Awards, a global search for next-generation marketing effectiveness.
News
24 May 2018 BALI: GO-JEK, one of Asia’s hottest homegrown brands, has not been afraid to rewrite the rule book on its path to more than 100 million orders every month, according to the company’s CMO.
News
24 May 2018 MILAN: Digital advertising expenditure in Europe has doubled over the past five years, according to new data from IAB Europe, whose CEO has warned that the industry is at a crossroads.
News
24 May 2018 GLOBAL: With the news that BuzzFeed has been trialling news broadcasting on the Amazon-owned platform Twitch, the gaming focus for which it became famous is giving way to a significant potential in a broader social video space.
News
24 May 2018 MILAN: On Device Research was among the winners in the IAB Europe Research Awards announced last night, picking up an award in the Brand Advertising Effectiveness category for its work assessing a campaign promoting the Google Pixel handset in the ...
Opinion
24 May 2018 The  General Data Protection Regulation (GDPR) is due to be implemented across the European Union today, 25 May 2018.
Opinion
24 May 2018 The General Data Protection Regulation (GDPR) came into effect in the European Union on 25 May 2018 - find out more about the personal information we collect, why we collect it and how we use it.
News
24 May 2018 SHANGHAI: Baidu is by far the most used search engine in China, but eight in ten people use more than one search engine and e-commerce is emerging as a second battlefield for search, according to data from OMD China.
News
24 May 2018 NEW YORK: Accenture Interactive is launching a Programmatic Services practice which will add the planning, buying and management of programmatic campaigns to its previous offer of advice on bringing programmatic buying in house.
News
23 May 2018 SHANGHAI: In a time of unprecedented change, agencies in Asia need to rethink their own capabilities to keep up with consumers and clients in the digital era, a leading industry figure tells WARC.
News
23 May 2018 LONDON: Brits may be gloomy about the state of the economy and feeling the financial pinch but a majority prefer to splash out today rather than save for later, a new survey suggests.
News
23 May 2018 TOKYO: Following Sony’s seven-fold increase in profits year on year, the Japanese consumer electronics giant has signalled a new direction with its acquisition of EMI Music Publishing.
News
23 May 2018 LONDON: UK consumer awareness of GDPR has doubled in the past three months as their inboxes fill up with companies requesting permission to continue contacting them – and many are taking the chance to opt out, a new survey shows.
News
23 May 2018 BOSTON: Pharmaceutical brands are typically failing to engage the valuable audience of consumers over 50 years old, according to research by AARP, an interest group focused on this demographic.
News
23 May 2018 GLOBAL: Visual search is rapidly becoming a mainstream proposition among younger consumers, and while associated ad products are not keeping pace the longer term holds out the promise of “visual commerce”, according to a new WARC ...
News
23 May 2018 NEW YORK: The Digital Advertising Alliance (DAA) is attempting to throw some light on the murky world of online political advertising with the launch of a new initiative that includes guidance for political advertisers and a ...