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News
23 July 2019 Disruption is a good thing and marketers shouldn’t be scared of it, according to a leading automotive executive who sees opportunities to disrupt categories beyond his own.
News
23 July 2019 Online publishers using metered paywalls that have been relying on the capability to intercept incognito mode sessions on Google Chrome will soon have to rethink their strategy.
News
23 July 2019 Brands operating in China need to consider that competition in future will be focused on consumer time – effectively the only market that matters – and not on concepts such as product category or territory dominance, a leading ...
News
23 July 2019 Retail in the US is undergoing another profound convulsion, as the original disrupters, malls, are feeling the bite of e-commerce’s growing dominance.
News
23 July 2019 Oreo, the cookie brand, has extended its appeal to new audiences by driving cultural connectivity with a diverse range of consumers.
News
23 July 2019 Huawei’s founder and CEO Ren Zhengfei has said he expects handsets shipments to grow by almost a third globally in a year marked by the Chinese company’s blacklisting by the US government.
News
22 July 2019 Gannett and GateHouse Media, the two largest newspaper publishers in the US, are reported to be in advanced merger talks that, if successful, would create a news giant with at least 265 daily titles, including Gannett’s flagship USA Today.
News
22 July 2019 Consumers respond far more favourably to digital ads that are viewed on trusted editorial sites, suggesting that high-quality journalism has a “halo effect” and generates a more engaged audience for advertisers.
News
22 July 2019 ITV and the BBC announced last week that they have joined forces to launch a new streaming service in the UK, as they seek to counter the challenge posed by the likes of Netflix and Amazon Prime.
News
22 July 2019 The prevalence of online streaming platforms in everyday conversations may suggest that it has replaced traditional TV for consumers as the go-to for their favourite shows.
News
22 July 2019 India’s advertising industry needs more female ‘wolf packs’ to address internal challenges around harassment and inequality, an industry figure maintains, a development that could also produce better marketing communications.
News
22 July 2019 After months of anticipation, fast fashion retailer Uniqlo has announced that its first outlet in India will open its doors to consumers in October.
News
22 July 2019 Charles Schwab, the banking provider and brokerage, is utilising a nuanced podcasting strategy to engage consumers about their money and lead them towards using the company’s products.
News
19 July 2019 Social norms messaging is an effective tool to change behaviour, but new research in this area suggests that a focus on already changing behaviours can be even more powerful.
News
19 July 2019 Brands are allocating ever higher budgets for influencer marketing, but a new study of Facebook-owned Instagram has found that huge sums are being lost to bots and other types of fraud, with India and Indonesia among the worst affected markets.
News
19 July 2019 Netflix, the video-streaming service, revealed this week that it added far fewer new subscribers over the second quarter than it had expected, prompting at least one industry expert to warn that the company may be forced to ditch its ad-free model.
News
19 July 2019 The Advertising Research Foundation (ARF) has cited finalists across 17 categories in the 25th-annual David Ogilvy Awards, the only American awards show that honors the research and analytic insights behind advertising campaigns.
News
19 July 2019 Digital Cinema Media (DCM), the company responsible for selling 82% of cinema ads in the UK, has reported a 12% increase in year-on-year adspend in the first half of 2019 and that it expected “huge audiences” in the second half.
News
19 July 2019 Wearable technology may present new opportunities for advertising matched with an individual’s emotions and dispositions, but privacy must be at the forefront of marketers’ thinking, an article in the Journal of Advertising Research ...
18 July 2019 Creative Data Judge and Chief Data Officer at Wavemaker David Fletcher explores the themes that arose from the Cannes Creative Data Lions 2019.
Opinion
18 July 2019 Marketers and media companies need to think differently about measurement if they’re to exploit the full potential of today’s TV ecosystem, says Freewheel’s Julie Selman.
News
18 July 2019 Future Consumer, the FMCG division of India’s Future Group, is aiming to have five Rs 1,000 crore food brands in its portfolio within five years, echoing the “power brands” approach previously taken by the likes of global giants ...
News
18 July 2019 While marketers are conservative in their approach to allocating significant budgets to audio, there is an opportunity to increase programmatic audio spend if the sector can address concerns around measurement.
18 July 2019 In the current climate, brand purpose is linked with social good but that’s an oversimplification, argues Dr Darren Coleman.
News
18 July 2019 Taking a strong point of view can be a risk for a brand in today’s tumultuous environment, but sometimes it’s unavoidable – and that’s when an understanding of brand values comes into its own.