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19 September 2018 Almost half of UK adults have experienced some form of online harm, from spam emails to identity theft, according to data from Ofcom, while eight in ten worry about some aspects of going online.
News
19 September 2018 Westpac, the Australian bank and financial-services provider, is forging a path to the future with “conversational banking” and the development of blockchain technology.
News
19 September 2018 Both media agencies and advertisers agree that a close and trusted relationship helps deliver stronger marketing performance, but few advertisers believe that such a rapport currently exists.
News
19 September 2018 Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, community and content, according to a senior executive at the company.
News
19 September 2018 As advertisers start to shift their focus from viewability metrics towards attention, it is important to remember that attention is a spectrum, says Google’s Claire Charron.
News
19 September 2018 NEW YORK: Dr Pepper, the soft drink, has been able to tap into residual brand equity in the eSports space, a marketing channel it has re-entered after an extended gap in its sponsorship efforts.
News
19 September 2018 Consumers have learned to tune out most digital display advertising but new UK research suggests that the use of high-impact formats can also boost the performance of standard formats.
News
18 September 2018 Airbnb, the online hospitality service, has found that partnerships are a powerful way of building its brand in its core business and when expanding into new categories.
News
18 September 2018 Digital media giants Facebook and Google will come for Australian TV ad spend next, marketing academic Mark Ritson has warned, as magazines and news continue to weather the storm.
News
18 September 2018 Mondelez India’s Bournvita has brought out a new variant targeting women and addressing health concerns more common among women as it seeks to increase its foothold in a more specialised emerging market.
News
18 September 2018 The Sun has the greatest reach of any UK newsbrand but it is also the one least trusted by its readers, according to new research from the Published Audience Measurement Company (Pamco).
Opinion
18 September 2018 dmexco has come and gone, but what did the industry learn? Here are the top themes of 2018 in the words of those who ought to know: ad tech leaders.
News
18 September 2018 The BBC is understood to be in late-stage negotiations with Discovery, the US company with which it co-owns UKTV, to break up their shared asset.
News
18 September 2018 Contrary to reports of a “consumption downgrade” in China, innovation is driving sales growth in consumer categories, including FMCG, according to local observers.
News
18 September 2018 Amazon is investigating suspected leaks of data by employees to merchants seeking to increase their sales on the site.
News
17 September 2018 OXFORD: Facebook is showing signs of a “mid-life crisis” as social media users aged 20 to 45 increasingly turn to messaging apps to share and discuss news with their real friends, according to an in-depth study.
News
17 September 2018 NEW YORK: Nordstrom, the department store chain, has yielded various benefits from managing programmatic advertising responsibilities through an in-house team.
News
17 September 2018 SHANGHAI: Multinational brands are losing the loyalty of Chinese consumers as shoppers turn to local competitors, according to new research revealing the country’s top 50 brands.
News
17 September 2018 SINGAPORE: Spotify, the Swedish music-streaming service, has joined forces with Dentsu Aegis Network’s media investment arm, Amplifi, to launch a new audio planning tool that will be rolled out across Asia-Pacific.
Opinion
17 September 2018 Just a few days remain to enter the 2018 WARC Media Awards, a global case study competition that rewards effective comms planning.
News
17 September 2018 NEW YORK: Digital savvy African American consumers have embraced technology to such an extent that they are having an unprecedented impact on the economy, culture and wider society, a new study suggests.
News
17 September 2018 LONDON: Young British adults smoke and drink far less than their counterparts from a generation ago, are more likely to attend university and spend less time socialising, according to an official study.
News
14 September 2018 GLOBAL: Innovation is as important as ever for global consumers, but unnerving revelations about data security and other issues over the past year have prompted consumers to demand that brands use technology ethically and responsibly, a new survey ...
Opinion
14 September 2018 Charities are missing opportunities by thinking in terms of legacy channels and fundraising methods, argues Phil Gault.
News
14 September 2018 NEW YORK: Advertisement typicality, or the extent to which a message is a “good example” of an ad in a given category, may help brands make an impact with their communications around sports sponsorship, a paper in the Journal of ...