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15 November 2019 There is a growing disconnect across the C-suite about what other professionals consider the role of the chief marketing officer to be, according to a new survey that even finds differences of opinion between CMOs and their own marketing teams.
News
15 November 2019 With policymakers in China yet to reach a consensus on how to protect consumer privacy, one consultant argues they should look to the California Consumer Privacy Act (CCPA) for guidance rather than the EU's General Data Protection Regulation ...
News
15 November 2019 Britvic, the soft drinks company, took drastic steps to address a decline in sales and penetration at Robinsons, its leading dilutes brand.
News
15 November 2019 Chinese e-commerce giant Alibaba generated sales worth 268.5bn yuan ($38.4bn) during its annual Singles Day global shopping festival, but behind the headline figure comes the news that more than one million orders were placed and paid through voice ...
News
15 November 2019 Google has become the latest tech giant to venture into personal banking, having teamed up with Citigroup and a credit union at Stanford University to offer checking accounts to consumers.
News
15 November 2019 Marketers seeking to understand how children react to ads could benefit from using research techniques that are based on non-verbal responses, according to a study published in the Journal of Advertising Research (JAR).
News
14 November 2019 Filipinos spend more time online and on social media than any other country in the world but they also spend less money online than anywhere else: here’s why.
News
14 November 2019 Despite its launch day glitches, the arrival of Disney+ promises to transform the SVOD market in a way that this month’s earlier launch of Apple TV+ will not.
Opinion
14 November 2019 Addressing complaints is about more than simply fixing what went wrong, says John Sills; consumers require emotional reassurance as well.
News
14 November 2019 Dunkin’, the quick-service restaurant chain, has made innovations in areas such as its menu selection, and even its coupon strategy, thanks to a focus on customer listening.
News
14 November 2019 To connect with consumers in China, there’s no escaping WeChat – but to only have an account is as bland as just having a website and brands will not get the engagement they seek.
Opinion
14 November 2019 Lucy Barrett explains the motivations behind Radiocentre’s latest ad campaign, calling for advertisers to see radio differently by imagining it as a new technology.
News
14 November 2019 US advertisers are spending more on online display formats than television for the first time this year, according to a new analysis by WARC Data.
News
14 November 2019 News brands affect behaviour change at two key points in the buying journey, according to research from Newsworks.
News
13 November 2019 Adopting a challenger mentality, using AR and VR to create new consumer experiences and reframing brands using cultural insights are among the successful marketing trends being used in Asia, according to a new WARC study.
News
13 November 2019 Suppliers in the analytics and insights industry are often falling short when it comes to meeting the needs of clients in terms of cost, insight and data.
News
13 November 2019 News that Greggs has lifted its profits forecast for the fourth time this year highlights the success of the transformation of the Newcastle-headquartered bakery chain that has been taking place over the past five years.
News
13 November 2019 TV remains the best option for advertisers seeking the widest possible reach, but reach does not equate to performance: new research highlights the various buy elements that make the difference between low- and high-performing ads.
News
13 November 2019 Indonesia is highly responsive and sensitive to the quality of content environments and the corresponding ads seen, according to a study by Integral Ad Science (IAS).
News
13 November 2019 The economics of podcasting are a major draw for Liberty Media, which sees this area becoming a key focus in the immediate future, according to CEO Greg Maffei.
13 November 2019 As the dust settles on the 2019 Rugby World Cup, Alex Burmaster of sports marketing platform caytoo picks out his favourite sponsor activations which highlight sponsorship best practice.
News
12 November 2019 B2B businesses need to keep a focus on service as a new study suggests buyers are increasingly dissatisfied with suppliers who have taken their eye off the ball because they are concentrating on their digital offer.
News
12 November 2019 The top goal for multinational advertisers is to be able to deliver campaigns seamlessly across all channels, but new research from the WFA shows that fully integrated communication remains some way off.
News
12 November 2019 As another record-breaking Singles Day unfolded Monday – sales on Tmall alone hit 10 billion yuan in little over 90 seconds – three environmental NGOs have highlighted the issue of the packaging waste generated by such events.
News
12 November 2019 Senior marketers from Mars and Benefit Cosmetics are among the judges being announced today for the Effective Innovation category in the 2020 WARC Awards scheme, a global search for next-generation marketing effectiveness.