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20 July 2018 LONDON: Radio faces increased competition for audio time, with the growth of music streaming services and the explosion of podcasting, but it continues to be “resilient”, reaching nine in ten UK adults and claiming the highest ...
News
20 July 2018 NEW YORK: Marketers that launch a product sequentially – a strategy that can apply everywhere from movies to electronics and sports drinks – could drive revenue gains through smarter budget allocation, a paper in the Journal of ...
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20 July 2018 MUMBAI: Small businesses and start-ups have as good a chance at finding the right audience on Instagram as big brands do – as long as they have a good story to tell.
News
20 July 2018 GLOBAL: The combination of restrictions imposed by GDPR and advances in machine learning is encouraging brands to experiment with context as an alternative to audience-based targeting, a new WARC report says.
News
20 July 2018 NEW YORK: The majority of US consumers who own smart speakers in the US are listening to more audio since they acquired the device, and women are more likely to have bought one than men, new research reveals.
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20 July 2018 SYDNEY: An understanding of how behavioural economics impacts consumer choices can help marketers build a better customer experience and keep their brands top of mind, according to an expert in buying behaviours.
News
19 July 2018 LONDON: Time spent viewing broadcast television fell again in 2017, while the first quarter of 2018 saw the number of subscriptions to OTT services overtake those to pay-TV services, according to a new Ofcom report.
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19 July 2018 BENGLARU: Consumer electronics continue to feature prominently in Flipkart’s Big Shopping Days, but the e-commerce platform sees fashion as being vital to its future.
News
19 July 2018 LONDON: Channel 4 is deploying AI to identify storylines and “positive contextual moments” in programming, which it says will lead to smarter planning and new opportunities for challenger brands.
News
19 July 2018 NEW YORK: The symbiotic relationship between social media and news publishers has taken another turn as Snapchat partners with four news discovery platforms to give journalists access to pictures and video at times of breaking news.
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19 July 2018 CANNES: Mastercard, the payments company, is leveraging experiential marketing to engage consumers around their passion points, a shift that partly reflects an internal view that classical advertising is “dead”.
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19 July 2018 ZHONGSHAN, CHINA: Though the recent FIFA World Cup drew attention and ad-spend from some of the world’s biggest brands, it’s a little-known Chinese kitchen brand which is seeing huge buzz as a result of its unorthodox marketing strategy ...
News
19 July 2018 BRUSSELS/MOUNTAIN VIEW: The EU has imposed a $5bn fine on Google for breaching EU antitrust rules with “illegal restrictions” on the use of its Android mobile operating system.
19 July 2018 With all the talk in recent years of big data, machine-led marketing and algorithm-driven platforms, you could be forgiven for thinking that emotion is slowly being drained out of marketing.
News
18 July 2018 NEW DELHI: The Telecom Regulatory Authority of India (TRAI) has warned that the country’s existing system for protecting consumers’ personal information is insufficient and advised companies collecting digital data that this is not ...
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18 July 2018 GLOBAL: The role of planners and strategists is arguably more vital than ever before but too often current agency structures mean their contribution is undervalued or undersold, according to Guy Murphy.
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18 July 2018 SHANGHAI: The motivations of China’s affluent consumers – mostly aged in their 30s and 40s – are changing as more people seek to live a more balanced life, according to an expert in Chinese consumer psychology.
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18 July 2018 HOLLYWOOD, FL: TD Ameritrade, the investment and brokerage company, successfully enhanced its marketing analytics capabilities to reflect its changing business priorities.
Opinion
18 July 2018 Chris Yu, Head of Integrated Marketing Strategy, Innovation, & Technology, US Bank, chaired this year’s Effective Innovation category at the WARC Awards .
News
18 July 2018 WASHINGTON DC: Millennials are often regarded as being more idealistic than previous generations but their brand choices are more likely to be motivated by value and service and, to a lesser extent, by general ethics, rather than any political ...
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18 July 2018 LONDON: UK marketers revised their internet budgets up in the second quarter, helping to fuel overall growth in marketing budgets, according to the latest IPA Bellwether Report, but its author has cautioned that this increase is defensive in ...
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17 July 2018 LONDON: Almost one fifth of all ads shown on ITV during FIFA World Cup games were for gambling brands according to a new analysis which shows that betting ads had more screen time than alcohol and fast food commercials combined.
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17 July 2018 SYDNEY: Most Australians don’t know how smartphone apps collect or use their personal data, according to a new survey by Roy Morgan Research, despite them claiming to be concerned about data consent issues.
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17 July 2018 LONDON: Just over half of UK online shoppers start their journey on Amazon, and they consider brands less important than factors like price and free delivery, new research shows.
News
17 July 2018 CANNES: Voice technology has the potential to “transform” marketing, according to Keith Weed, chief marketing and communications officer at Unilever, the consumer packaged goods manufacturer.