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19 March 2019 National Public Radio (NPR), the media organisation, is seeking to use sonic branding elements to make sure its content is recognisable whatever platform it appears on.
News
19 March 2019 Despite complaints over a lack of transparency, programmatic is growing fast in Asia and marketing professionals need to be ready to explore its new frontiers, an industry figure says.
News
19 March 2019 Most digital transformation initiatives are neither quick nor successful, and a key factor to making one work is involving senior management at an early stage, a WARC Best Practice paper advises.
News
19 March 2019 “It’s show time”, declares Apple’s invite to a select group of content creators and Hollywood stars for an exclusive gathering next week in the tech giant’s home town of Cupertino, California.
News
19 March 2019 As part of its efforts to address consumer privacy concerns, Google plans on doing more with less customer data, according to Prabhakar Raghavan, SVP, Ads & Commerce.
Opinion
19 March 2019 A recent project by the agency We Are Social used an AI to scrape brand profiles on Instagram found evidence that brands are still making damaging assumptions about who their decision-making audiences are and how they're talking to them.
News
19 March 2019 News UK, the news publisher, is aiming to bring some structure to the world of social media influencers with its new, full-service agency, The Fifth.
News
19 March 2019 Agencies need to drive change in interconnected areas from media and data to technology and privacy, according to Marla Kaplowitz, president/CEO of the 4A’s (American Association of Advertising Agencies).
News
19 March 2019 The legions of India’s kirana stores – small, neighbourhood shops – are Google Pay’s latest strategy for growth.
News
18 March 2019 Pandora, the music streaming platform, is refining its advertising offer by enabling brands to target particular types of device, such as smart speakers, games consoles or smart TVs.
News
18 March 2019 BBDO New York, Burger King and Procter & Gamble have topped WARC’s first-ever ‘Best of the Best’ global index of excellence which aggregates results from across all three recently released WARC Rankings – Creative 100, ...
News
18 March 2019 TV advertising has driven consumer conversations for years, but evidence suggests younger viewers' growing preference for digital channels and streaming is making it harder for brands to engage with them.
News
18 March 2019 Rakuten, the Japanese e-commerce giant, is ramping up its challenge to Amazon and Netflix with plans to expand its video-on-demand service in Europe, at the same time as teaming up with four major TV manufacturers to embed a special Rakuten button ...
News
18 March 2019 The global smart home market is expected to be worth $400bn by 2030, with Asia Pacific accounting for at least a quarter (25%) of the total, according to a new study that also identifies what APAC consumers want from devices like Amazon Alexa.
News
15 March 2019 Advertisers and agencies around the world are increasing their focus on data management, according to a new report, which highlights their efforts to reduce reliance on walled gardens and better protect consumer privacy.
News
15 March 2019 Payments brand Mastercard has spent the past two years developing a sonic brand identity which, its chief marketing and communications officer says, can support the trustworthiness of its communications.
News
15 March 2019 NTUC Income, the Singapore-based insurance company, is focused on “the human aspect of retail” as it seeks to make emotional connections with consumers as part of its efforts at customer-centricity.
News
15 March 2019 Established assumptions about advertising wearout are in doubt following changes in the media ecosystem, a study in the Journal of Advertising Research (JAR) has argued.
15 March 2019 There are lots of ways a brand can shoot itself in the foot. Mike Teasdale analyses the brands that did it so you don’t have to.
News
15 March 2019 TikTok, the Chinese mini-video music app which recently registered one billion downloads globally, differs markedly from its western rivals in that it is less about connecting with friends than about making temporary connections with other people ...
15 March 2019 Showrooming has long been feared by brick-and-mortar retailers, but today more and more of them are embracing it to the benefit of both themselves and their customers, says Conversant’s Elliott Clayton.
15 March 2019 Chinese media app Toutaio has been described as the most addictive media platform in the world. Steven van Belleghem takes a closer look.
News
14 March 2019 Chancellor Philip Hammond has taken up a recommendation from an independent report and asked the Competition and Markets Authority (CMA) to conduct a review of the digital advertising market in the UK.
News
14 March 2019 With big-name backers, big-name filmmakers, high production values and convenient round-ups of news, sports and music, Quibi, a new mobile-centric platform for streaming content, is seeking to carve out a distinct niche in the battle for consumer ...
News
14 March 2019 Advertisers considering the optimal reach and frequency for their campaigns need to also think about the cross-platform effects of frequency and carry-over, according to Comscore, which has developed a new metric to take account of these factors.