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A school of UX design thought posits that technology can become more useful to people if it becomes calm, that it should inform and create calm, that it should take up the smallest possible amount of attention.
The New Year has traditionally been about making predictions about all the new stuff the industry will do, all the new tech, new companies.
Gareth Kay takes inspiration from an ad that's done the seemingly impossible: uniting all the internet in one emotion.
Gareth Kay is Co-Founder at Chapter SF