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Opinion
14 November 2019 Addressing complaints is about more than simply fixing what went wrong, says John Sills; consumers require emotional reassurance as well.
Opinion
14 November 2019 Lucy Barrett explains the motivations behind Radiocentre’s latest ad campaign, calling for advertisers to see radio differently by imagining it as a new technology.
13 November 2019 As the dust settles on the 2019 Rugby World Cup, Alex Burmaster of sports marketing platform caytoo picks out his favourite sponsor activations which highlight sponsorship best practice.
Opinion
12 November 2019 Pepsi is quitting the Indonesian market; YouGov's Ervin Ha looks at the reasons behind this decision and what can other soft drinks brands can learn.
Opinion
12 November 2019 The ninth iteration of Brainy Bar, hosted by Walnut Unlimited and WARC, featured an all-female cast of speakers providing advice and expertise on the ways in which neuro is leading changes in branding, communications and research.
11 November 2019 Highly digitally-connected media planners are bringing their own biases to the interpretation of campaign data, argues Hannah Gillett, Strategy Director at Spark Foundry.
11 November 2019 The industry has amassed a fantastic body of learning around effectiveness. Now it needs to put it into practice, according to Tom Roach .
07 November 2019 What should be the balance between data and creative people? How can you make a success of your martech investment? Experts gave their views to Amy Rogers and Dr Emma Slade.
Opinion
06 November 2019 Keyword blocking is a partial – and often ineffective – solution to brand safety issues; industry conversation is shifting towards contextual suitability, says Nick Morley.
06 November 2019 As the movement to stop climate change gains momentum, new brand campaigns seek to earn trust, but only concerted action will ensure their stories resonate, says Federico Gaggio.
06 November 2019 Marketing during Singles Day is becoming more and more challenging. Allison Zhang compiles a list of the major changes from last year.
Opinion
05 November 2019 This month, low-cost airlines Scoot is the brand which has achieved the highest uplift in its Ad Awareness over the past month .
Opinion
05 November 2019 Global Village saw the biggest uplift in Ad Awareness in the UAE in October following the multicultural attraction’s re-opening campaign Global Village is the brand that has achieved the greatest uplift in its Ad Awareness in the UAE in October.
05 November 2019 The backlash hitting the NBA in China will illustrate just how strongly major corporations that tout purpose for growth in western markets will fare in new, large, important markets, argues Joseph Baladi.
04 November 2019 Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has a suggestion: get research agencies involved and hold them to account.  Mad Men was brilliant and oh so entertaining.
Opinion
01 November 2019 As part of the November edition of Admap, which focuses on partnering for growth, Faris Yakob investigates the different outcomes of brand partnerships – are they mutualistic or parasitic?...
Opinion
01 November 2019 During October, Marmite achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.0 change.
Opinion
01 November 2019 Restaurant chain IHOP is the brand that has most successfully boosted awareness during October. IHOP saw a sharp uptick in advertising awareness this past month after it launched a campaign that featured Addams Family-themed menu adaptations.
Opinion
01 November 2019 In the battle for growth, brand partnerships are a savvy and often untapped strategy, as this month’s edition of Admap investigates.
31 October 2019 Twitter’s announcement that it will stop running political ads places the spotlight squarely on its rival, but what, if anything, does it solve?  “We believe political message reach should be earned, not bought,” its CEO, Jack Dorsey said last night .
30 October 2019 Artificial intelligence is bleeding further into our lives and work, Mike Teasdale considers the strategist in the age of AI.
30 October 2019 Designing experiences for data not people should now be an industry norm, argue MullenLowe’s Jonathan Hart and James Hollow – we can no long reason our way into strategies or creative directions when we have the simultaneous ability to empirically create insight and test our assumptions.
29 October 2019 Powerful as MarTech might be, it does not replace an agency for strategic insight – Amy Rodgers and Dr Emma Slade explore the practitioners’ view.
25 October 2019 Marketing technology has become a growing necessity for brands in recent years as digital technologies have boomed and the need to automate and optimise processes for competitive advantage have increased – here experts discuss how to get that investment over the line.
24 October 2019 First, influencers were macro: potent reach machines; then micro: delivering engagement in specific categories – now there’s the niche, explains Thomas Walters, and they bring something new.