AME Awards

Honouring work that demonstrates ground-breaking solutions

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Case Study

Publicis Sapient, the digital business transformation company, tackled unconscious bias in the workplace through an innovative new workshop.

Case Study

The Centre for Addiction and Mental Health (CAMH), a Canadian psychiatric teaching hospital, challenged people’s dismissive attitude toward mental health with provocative OOH.

Case Study

MTV, the US television channel, increased youth voter turnout in the US midterm elections through an innovative digital buddy system.

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The Patrón Spirits Company, the tequila manufacturer, increased brand engagement globally by creating a data-driven cocktail recommendation engine.

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7-Eleven, the international convenience store chain, increased charitable donations in Taiwan by challenging the assumption that giving small amounts is stingy.

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The Dubai Health Authority reduced the risk of accidental medication overdose in the UAE by developing a pictorial prescription.

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Share, the German social enterprise brand, successfully launched a new social FMCG product to help people reduce overconsumption without making personal sacrifices.

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RGD DesignThinkers Conference, the annual Canadian conference for visual communicators, used the theme ‘Speak the Truth’ to improve attendance and website traffic.

Case Study

Viacom, the multinational media conglomerate company, increased awareness of its new action film, Mission: Impossible - Fallout, in the US by emphasising its use of practical stunts.

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Boysen, the leading paint manufacturer in the Philippines, helped tackle air pollution in Manila by using a smog-eating paint to create painted murals throughout the city.

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McDonald’s, the quick service restaurant franchise, merged modern technology with a traditional event, the Day of the Dead or Undas, in the Philippines to increase McDelivery sales.

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Hornbach, the German DIY retailer, increased awareness and footfall by encouraging people to find relief from stress through gardening work.

Case Study

Taiwan Star Telecom, the mobile carrier, changed mobile phone-using behaviour in Taiwan to help prevent Macular Degeneration (MD).

Case Study

Dot Incorporation, the Korean manufacturer of devices for assisting blind people, created its Dot Mini to help improve quality of life for blind people across the globe.

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Mucinex, the cold and flu medicine brand, inserted itself into conversation around the Super Bowl to increase engagement during peak flu season in the US.

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McDonald’s, the multinational fast food franchise, increased engagement in Lebanon during the FIFA World Cup by becoming the sponsors of cheering up.

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YouTube, the online video hosting platform, created a new app to appeal to consumers in rural Indonesia.

Case Study

The Association of Philippine Broadcasters (APB) changed negative perceptions toward Muslims in the country by spreading stories of their heroism.

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Vangardist, a progressive men’s magazine in Germany, reclaimed the Pink Triangle symbol from its Nazi connotations to spark a global conversation about the freedom of LGBT people.

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VOO, the Belgian telecom company, hijacked the buffering wheel on online videos to promote its service’s speed.

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Hornbach, the German DIY superstore chain, partnered with a Danish designer to sell a high-end lounge chair that needed to be assembled in the European market.

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Tim Hortons, the Canadian quick service restaurant, invited a Kenyan ice hockey team to Canada for a game to increase engagement with Canadians.

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Parents of Road Victims (PEVR), the Belgian road safety organisation, used an extended radio campaign to highlight the number of deaths in traffic accidents.

Case Study

Bahay Tuluyan, the NGO working to end the abuse of children in the Philippines, used the drawings of traumatised children to highlight the issues of child sexual abuse in the country.

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Mankind Pharma, the Indian pharmaceutical company, increased awareness of its Manforce Condoms product through a viral online video.