AME Awards

Honouring work that demonstrates ground-breaking solutions

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Case Study

Dot Incorporation, the Korean manufacturer of devices for assisting blind people, created its Dot Mini to help improve quality of life for blind people across the globe.

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Australian Marriage Equality (AME), the advocacy group for pursuing the legalisation of same-sex marriage in Australia, helped promote marriage equality through a positive TVC.

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Hornbach, the German DIY superstore chain, partnered with a Danish designer to sell a high-end lounge chair that needed to be assembled in the European market.

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Boysen, the leading paint manufacturer in the Philippines, helped tackle air pollution in Manila by using a smog-eating paint to create painted murals throughout the city.

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RGD DesignThinkers Conference, the annual Canadian conference for visual communicators, used the theme ‘Speak the Truth’ to improve attendance and website traffic.

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The Association of Philippine Broadcasters (APB) changed negative perceptions toward Muslims in the country by spreading stories of their heroism.

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Hornbach, the German DIY retailer, increased awareness and footfall by encouraging people to find relief from stress through gardening work.

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Publicis Sapient, the digital business transformation company, tackled unconscious bias in the workplace through an innovative new workshop.

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Tim Hortons, the Canadian quick service restaurant, invited a Kenyan ice hockey team to Canada for a game to increase engagement with Canadians.

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The Centre for Addiction and Mental Health (CAMH), a Canadian psychiatric teaching hospital, challenged people’s dismissive attitude toward mental health with provocative OOH.

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McDonald’s, the quick service restaurant franchise, merged modern technology with a traditional event, the Day of the Dead or Undas, in the Philippines to increase McDelivery sales.

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MTV, the US television channel, increased youth voter turnout in the US midterm elections through an innovative digital buddy system.

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Nissan, the multinational automotive manufacturer, increased sales of its new Micra model in Ireland by positioning the car as one that should not be messed with.

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Penny Markt, the German discount supermarket chain, used a short film to celebrate love during Christmas time in Germany.

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The Dubai Health Authority reduced the risk of accidental medication overdose in the UAE by developing a pictorial prescription.

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Vangardist, a progressive men’s magazine in Germany, reclaimed the Pink Triangle symbol from its Nazi connotations to spark a global conversation about the freedom of LGBT people.

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The Patrón Spirits Company, the tequila manufacturer, increased brand engagement globally by creating a data-driven cocktail recommendation engine.

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Discover Puerto Rico, the tourism brand, challenged the media to take responsibility for the tone of its Puerto Rico coverage around the one-year anniversary of Hurricane Maria.

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VOO, the Belgian telecom company, hijacked the buffering wheel on online videos to promote its service’s speed.

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Uber, the international transportation network company, partnered with Mothers Against Drunk Driving (MADD) to raise funds to combat drunk driving in Canada.

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Parents of Road Victims (PEVR), the Belgian road safety organisation, used an extended radio campaign to highlight the number of deaths in traffic accidents.

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Bahay Tuluyan, the NGO working to end the abuse of children in the Philippines, used the drawings of traumatised children to highlight the issues of child sexual abuse in the country.

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Share, the German social enterprise brand, successfully launched a new social FMCG product to help people reduce overconsumption without making personal sacrifices.

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Mucinex, the cold and flu medicine brand, inserted itself into conversation around the Super Bowl to increase engagement during peak flu season in the US.

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McDonald’s, the multinational fast food franchise, increased engagement in Lebanon during the FIFA World Cup by becoming the sponsors of cheering up.