DBA Design Effectiveness Awards

Recognising design that has a measurable impact upon business success

Search in

Date Range

Search within

Categories

Brand

Country

Index

61 results found
Sort by

Case Study

This case study investigates how a strategic rebrand of the industrial transportation business White Logistics leveraged renewed growth and changed the fortunes of the company.

Case Study

This case study describes how Strong Nutrients developed a design that helped set the brand apart from its competitors in the UK's vitamins, minerals and supplements market (VMS) and justify its premium price point.

Case Study

This case study describes how Diageo redefined the positioning and redesigned the primary packaging to grow the Tanqueray No.

Case Study

This case study explains how Pearlfisher, a London-based creative design agency, hosted a pop-up ball pit at Christmas as an instigator for creative thinking, a channel for charitable giving, a driver for brand awareness and a case study in the power of play.

Case Study

This case study describes how Virgin Media initiated a programme of behavioural frameworks and coaching materials to deliver a branded experience with remarkable results.

Case Study

This case study details Fortnum and Mason's campaign to rebrand their handmade chocolates with designs that would engage consumers to return the range to growth.

Case Study

This case study details a re-branding campaign for Genius, the gluten-free brand, responding to growing pressure in the UK in an increasingly mainstream market.

Case Study

This case study shows how Sensodyne, the GSK-owned toothpaste brand, launched a new premium range of dental care products by communicating seven product benefits, increasing global share to 9.4%.

Case Study

This case study describes how Superdrug used redesigned packaging to project the quality, efficacy and expertise of its own-brand facial wipes in the UK whilst retaining its 99p price point.

Case Study

This case study explores how design consultancy Ratio worked on both design direction and industrial design with the UK manufacturing company Trend Control Systems to launch the IQ4 project of intelligent hardware.

Case Study

This case study describes how Monty Bojangles (MB) transformed their chocolate truffles by creating a distinctive brand narrative and replacing conventional brand values with an engaging philosophy.

Case Study

This case study details how Joe's Tea, a UK-based tea startup, launched from scratch on a platform of youthful desire, turning tea into a lifestyle choice, and tapping into increasingly health-conscious consumers.

Case Study

This case study explores how Twinings used innovative packaging to launch a new premium tea range that would take advantage of the nascent super-premium segment of the UK tea market.

Case Study

This case study looks at Young's, the UK frozen seafood brand, and its struggle against the rise in chilled meat and fish products.

Case Study

This case study describes how the Government's GREAT Britain campaign differentiated the UK as a premier destination for tourism, education and inward investment by presenting the familiar and the new in a unified and surprising way.

Case Study

This case study shows how Marks & Spencer, the UK retailer, collaborated with acclaimed stylist Josh underwood on an exclusive range of hair products aimed at women with treated hair.

Case Study

This case study explores how JuiceBurst was transformed over three years from being largely unknown to one of the UK's fastest growing beverage brands.

Case Study

This case study describes True North's campaign, on behalf of Manchester, to create, from scratch, an event that would offer intellectually engaged people something interesting and stimulating to do after work, all with zero budget.

Case Study

This case study details how Australia's number one muesli brand, Carman's overcame tough market conditions to achieve a 21.2% increase in baseline unit sales.

Case Study

This case study shows how Thompson Aero Seating, a premium aircraft seat manufacturer based in Northern Ireland, launched a new product, the Vantage XL, and increased export sales with new customers across the world.

Case Study

This case study shows how Lindt & Sprüngli, the chocolatier, recognised the importance of formal gifting in the UK to beat sales value targets by over 48% in the UK.

Case Study

This case study describes how Whitworths sugar developed a clear brand strategy that helped it gain greater awareness in the UK and grow in a declining market.

Case Study

This case study explores how design was used to refresh the branding of Leeds Building Society in order to attract new customers and help the company expand from its regional base.

Case Study

This case study describes how the microbrewery Treeboom utilised a high visual impact and innovative packaging to launch a bottled range of its beers that stood out from the crowd.

Case Study

This case study describes how Pasty Presto, the Cornish pasty shop chain, was able to use brand styling and tone of voice to give the company a renewed vigour and help differentiate itself on the high street.