Get a demo Do I subscribe? News sign-up Sample reports

DBA Design Effectiveness Awards

Recognising design that has a measurable impact upon business success

Search in

Date Range

Search within

Industry Sector

Brand

Country

Index

61 results found
Sort by

Case Study

This case study explains how Nestlé's Acti-V yoghurt overcame stiff competition in Hong Kong, especially from sister brand Dairy Farm.

Case Study

This case study details how Australia's number one muesli brand, Carman's overcame tough market conditions to achieve a 21.2% increase in baseline unit sales.

Case Study

This case study details how POP Village, a London-based shoe brand, launched with playful packaging and managed to sell its entire stock and secure a pop-up space in Sheffield's Meadowhall shopping centre.

Case Study

This case study shows how Lindt & Sprüngli, the chocolatier, recognised the importance of formal gifting in the UK to beat sales value targets by over 48% in the UK.

Case Study

This case study explains how Key4Life, a British charity that aims to reduce recidivism in young offenders, found funding to keep the struggling family afloat by relaunching the brand with an event that raised more money in one evening than the entire lifetime of the project.
Countdown Clock
Just 38 days left to enter the WARC Prize for MENA Strategy

Case Study

This case study describes how Buster became the UK's number one brand of plughole unblockers and fresheners by reinventing its image and taking a specialist approach.

Case Study

This case study demonstrates how Saffola, the Indian food brand, reinvigorated its brand as it moved into the breakfast category to compete with global giants moving into the marketplace, achieving 67% market share in the flavoured oats category.

Case Study

This case study describes how Lick Frozen Yogurt focused upon its packaging design to successfully launch the brand into the mainstream retail market in the UK.

Case Study

This case study describes how Strong Nutrients developed a design that helped set the brand apart from its competitors in the UK's vitamins, minerals and supplements market (VMS) and justify its premium price point.

Case Study

This case study shows how Sensodyne, the GSK-owned toothpaste brand, launched a new premium range of dental care products by communicating seven product benefits, increasing global share to 9.4%.

Case Study

This case study describes True North's campaign, on behalf of Manchester, to create, from scratch, an event that would offer intellectually engaged people something interesting and stimulating to do after work, all with zero budget.

Case Study

This case study explores how S7 airline launched an online booking engine with a simplified and intuitive design and visual language, reflecting the brand's maxim to 'chase happiness,' which achieved a 76% increase in online revenue.

Case Study

This case study explores how JuiceBurst was transformed over three years from being largely unknown to one of the UK's fastest growing beverage brands.

Case Study

This case study details how Kirklees council created a brand, Comoodle, a resource sharing platform, to further their bid for Michael Bloomberg's The Mayors Prize for solutions to complex challenges in city life.

Case Study

This case study details how Flyin' Fox, an Australian ice-lolly brand, redesigned its brand and packaging, enjoying a 94% increase in sales and a 271.7% increase in stockists.

Case Study

This case study explores how design was used to refresh the branding of Leeds Building Society in order to attract new customers and help the company expand from its regional base.

Case Study

This case study describes how the Fly In The Loaf pub in Liverpool rescued itself from severely underperforming with a rebrand based upon simple truths from the venue's history and heritage.

Case Study

This case study describes how Pasty Presto, the Cornish pasty shop chain, was able to use brand styling and tone of voice to give the company a renewed vigour and help differentiate itself on the high street.

Case Study

This case study explains how Fitness Garage, the Sheffield (UK) gym opened in 2014, won 'Newcomer gym of the year' and exceeded membership targets.

Case Study

This case study explains how Pearlfisher, a London-based creative design agency, hosted a pop-up ball pit at Christmas as an instigator for creative thinking, a channel for charitable giving, a driver for brand awareness and a case study in the power of play.

Case Study

This case study shows how Thompson Aero Seating, a premium aircraft seat manufacturer based in Northern Ireland, launched a new product, the Vantage XL, and increased export sales with new customers across the world.

Case Study

This case study details how the vegeterian frozen food brand Goodlife reframed its image to make its prducts appealing to all, and not just a sacrifice that vegetarians had to make.

Case Study

This case study details Fortnum and Mason's campaign to rebrand their handmade chocolates with designs that would engage consumers to return the range to growth.

Case Study

This case study explores how Wyevale – the largest garden centre chain in the UK – adopted a three-pronged Food & Beverage development strategy of renovation, innovation and expansion to make the most of its hospitality offerings.

Case Study

This case study details the rebrand of Shepherd Neame Brewery in the UK, which increased sales across its range and widened distribution to new markets.