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DBA Design Effectiveness Awards

Recognising design that has a measurable impact upon business success

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Case Study

This case study describes how Diageo redefined the positioning and redesigned the primary packaging to grow the Tanqueray No.

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This case study explains how Pearlfisher, a London-based creative design agency, hosted a pop-up ball pit at Christmas as an instigator for creative thinking, a channel for charitable giving, a driver for brand awareness and a case study in the power of play.

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This case study describes how Virgin Media initiated a programme of behavioural frameworks and coaching materials to deliver a branded experience with remarkable results.

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This case study details a re-branding campaign for Genius, the gluten-free brand, responding to growing pressure in the UK in an increasingly mainstream market.

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This case study explores how design consultancy Ratio worked on both design direction and industrial design with the UK manufacturing company Trend Control Systems to launch the IQ4 project of intelligent hardware.

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This case study looks at Young's, the UK frozen seafood brand, and its struggle against the rise in chilled meat and fish products.

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This case study describes True North's campaign, on behalf of Manchester, to create, from scratch, an event that would offer intellectually engaged people something interesting and stimulating to do after work, all with zero budget.

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This case study shows how Thompson Aero Seating, a premium aircraft seat manufacturer based in Northern Ireland, launched a new product, the Vantage XL, and increased export sales with new customers across the world.

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This case study explores how design was used to refresh the branding of Leeds Building Society in order to attract new customers and help the company expand from its regional base.

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This case study describes how the microbrewery Treeboom utilised a high visual impact and innovative packaging to launch a bottled range of its beers that stood out from the crowd.

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This case study describes how Pasty Presto, the Cornish pasty shop chain, was able to use brand styling and tone of voice to give the company a renewed vigour and help differentiate itself on the high street.

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This case study describes how Newby, the tea brand, achieved record-breaking sales in the UK as a result of a redesign taking in the cultural and artistic heritage of the product, to better target Waitrose customers.

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This case study describes how Frylight reinvigorated their brand design in order to focus on its core benefits and achieve a better shelf presence.

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This case study describes how the Fly In The Loaf pub in Liverpool rescued itself from severely underperforming with a rebrand based upon simple truths from the venue's history and heritage.

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This case study explores how Wyevale – the largest garden centre chain in the UK – adopted a three-pronged Food & Beverage development strategy of renovation, innovation and expansion to make the most of its hospitality offerings.

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This case study details how Flyin' Fox, an Australian ice-lolly brand, redesigned its brand and packaging, enjoying a 94% increase in sales and a 271.7% increase in stockists.

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This case study describes how Diageo established Scotch whisky as part of a sophisticated and luxurious lifestyle in China by creating an embassy for whisky culture: The Johnnie Walker House.

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This case study details how the vegetarian frozen food brand Goodlife reframed its image to make its products appealing to all, and not just a sacrifice that vegetarians had to make.

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This case study details how POP Village, a London-based shoe brand, launched with playful packaging and managed to sell its entire stock and secure a pop-up space in Sheffield's Meadowhall shopping centre.

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This case study shows how Flonase, an allergy medicine to relieve hay fever and airborne indoor and outdoor allergy symptoms for 24 hours, reinvented the brand achieving an 11.3% share vs a 7.3% target, and generating $100M in US sales.

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This case study explains how Key4Life, a British charity that aims to reduce recidivism in young offenders, found funding to keep the struggling family afloat by relaunching the brand with an event that raised more money in one evening than the entire lifetime of the project.

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This case study describes how the fish supplier Ocean Trawlers created the Atlantika brand to add value to their premium Cod and Haddock products.

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This case study describes how Buster became the UK's number one brand of plughole unblockers and fresheners by reinventing its image and taking a specialist approach.

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This case study describes how Scotland's leading carbonated drink, IRN-BRU, created time-limited individual tartan labels to create buzz and engage their loyal fan base.

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This case study describes how the UK architectural company Purcell Miller Tritton rebranded itself as Purcell to reflect its fresh, design-led and forward-thinking work.