DBA Design Effectiveness Awards

Recognising design that has a measurable impact upon business success

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Case Study

Eve sleep, a mattress company, increased sales and awareness in the UK by redesigning its packaging and branding to break category conventions with bright colours and ques of being wide awake.

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Green Heroes, a project designed to enhance children's knowledge and awareness of environmental issues, redesigned its website and created a colourful brand identity to promote its project at a UK school.

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Astonish, a cleaning products brand, challenged category norms by launching branding that reflected order rather than cleaning power graphics to increase distribution and sales in the UK.

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Paxman Coolers, a scalp cooling technology brand, changed its approach to promote the brand across the US by redesigning its website and communications.

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Anglian Water, a water company, increased engagement in the UK by designing a funfair-themed consultation event that inspired families to engage with Anglian Water.

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22 Street Lane, a premium nursery brand, increased sign-ups to its nursery in the UK by creating a brand identity that used cues from luxury resorts and brands.

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Loterie Romande, the lottery provider for the French-speaking Swiss population, redesigned its e-gaming website to create shuffling site that follows weekly draws to increase visits in Switzerland.

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Halifax, a bank under the Lloyds Banking Group, redesigned its flagship London store to reflect elements of the home, in order to encourage more in-store visits in the UK.

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McVitie's, a British biscuit and cake brand, drove retail sales in the UK for its new Moments products by redesigning its packaging to reflect coffee shop culture.

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Wicked Kitchen, a plant-based ready meal brand made exclusively for supermarket Tesco, launched its brand with packaging that featured a chef’s knife, alluding to skilled chefs, to increase sales in the UK.

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Eleni & Chris, a haircare brand, launched its salon professional range of haircare in Norway and Sweden with a branding design that reflected the contrasting personalities of its creators and Scandinavian design.

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Pearlfisher, a design agency, designed the Pearlfisher Garden to highlight the amount of plastic waste in the ocean, which was displayed at The RHS Chelsea Flower Show.

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Severfield plc, a structural steel specialist, rebranded its trading units under a single name to improve engagement with internal audiences, which led to successful revenue growth in the UK.

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Shelter Scotland, a homeless charity, launched a chatbot to help inform people in Scotland of changes to housing legislation.

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Stem4, a charity for teenage mental health, launched its Calm Harm app, which was designed in collaboration with teenagers to ensure visual appeal among the target audience in the UK.

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Fourth Wave Wine, an independent wine producer, created the brand Elephant in the Room, which used the design of elephants in different rooms to define each wine, increasing sales in Australia.

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Whitworths, a dried fruit, home baking and snack products company, increased sales in the UK by redesigning its packaging with nature and bright colours to promote it as a healthy snack brand.

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AND Digital, a digital delivery company, redesigned its brand name and imagery to clarify its personality and attract new clients in the UK.

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Yoplait, a yoghurt company, modernised its Oui brand by highlighting its connection with France through a redesign of its packaging in the US.

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Intel, the manufacturing and technology company, created a booth for Mobile World Congress, which made it the most visited and recalled stand at the event in Barcelona.

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Winston Churchill Cigars, a cigar collection, re-launched its Winston Churchill collection in the UK by creating six different cigars to represent the many traits that made up Churchill.

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Cruga Biltong, a meat snack brand, relaunched its brand with a newly authentic African positioning to increase sales in the UK.

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Third Space, a gym brand, has facilitated its growth by repositioning the brand as a premium offering for its members in the UK.

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Thirsty Planet, the ethical water brand, changed its packaging to better help it spread its brand purpose to UK.

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Warner Edwards, a distillery, redesigned its bottle to represent the same passion and attention that went into making its gin, in order to increase on and off trade sales in the UK.