DBA Design Effectiveness Awards

Recognising design that has a measurable impact upon business success

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Case Study

The Primal Pantry, a raw food manufacturer, increased market share in the UK by redesigning its identity to appeal to health food lovers across the country.

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Autistica, a charity for the research of autism, reached its wide audience in the UK by designing its site in a way that equally appeals to people with autism.

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The British National Formulary, a British pharmaceutical reference book, launched an app version of its book, with design inspiration coming from its original print copy, to reach healthcare professionals in the UK.

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Cadbury, a confectionary brand, designed a digital advent calendar to accompany its physical Heroes calendar to reach its wide target audience and increase sales in the UK.

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EE, a telecommunications brand, rebranded its traditional store layout to increase customer involvement and attract store footfall.

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Paxman Coolers, a scalp cooling technology brand, changed its approach to promote the brand across the US by redesigning its website and communications.

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Covestro, an adhesive manufacturing company, was launched as a new company by Bayer with a newly designed visual identity to encourage profit in Germany.

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Third Space, a gym brand, has facilitated its growth by repositioning the brand as a premium offering for its members in the UK.

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Beeston Library, a British library, increased visitors to the library in the UK by launching reinstated and new sign posting to increase visibility.

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Carling, a beer brand, updated its visual identity to create a more cohesive brand portfolio and increase sales in the UK by returning to its original black label and representing its heritage.

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AND Digital, a digital delivery company, redesigned its brand name and imagery to clarify its personality and attract new clients in the UK.

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Eve sleep, a mattress company, increased sales and awareness in the UK by redesigning its packaging and branding to break category conventions with bright colours and ques of being wide awake.

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Barwood Capital, a real estate investment firm, attracted new investors in the UK by launching a visual brand identity that reflected how it helps enhance your life through its logo and visual language.

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Shelter Scotland, a homeless charity, launched a chatbot to help inform people in Scotland of changes to housing legislation.

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22 Street Lane, a premium nursery brand, increased sign-ups to its nursery in the UK by creating a brand identity that used cues from luxury resorts and brands.

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Whitworths, a dried fruit, home baking and snack products company, increased sales in the UK by redesigning its packaging with nature and bright colours to promote it as a healthy snack brand.

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Anglian Water, a water company, increased engagement in the UK by designing a funfair-themed consultation event that inspired families to engage with Anglian Water.

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Bomonti Fabrika, a beer brand, relaunched its 50cl can version of its beer in Turkey with a design that represented easy drinking in the past, present and future.

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Halifax, a bank under the Lloyds Banking Group, redesigned its flagship London store to reflect elements of the home, in order to encourage more in-store visits in the UK.

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SlimFast, a dietary supplement brand, increased category sales and brand penetration in the UK by launching a new packaging design featuring brightly coloured pouches.

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Newby, a classic tea collection, increased sales globally by redesigning its packaging to reflect it as the artefact of well-known philanthropist Nirma Sethia.

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Harvey’s Brewery, a brewery, revitalised its brand for a younger audience while retaining its identity among existing consumers in the UK.

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Pearlfisher, a design agency, designed the Pearlfisher Garden to highlight the amount of plastic waste in the ocean, which was displayed at The RHS Chelsea Flower Show.

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Allison’s, a wholemeal bread brand, increased sales in the UK by redesigning its packaging to feature a new symbol that reinforced the brand as one steeped in expertise and history.

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Craft, a recruitment agency, redesigned its brand imagery with one billion logo combinations to promote a brand that is as unique as its candidates, increasing awareness in the UK.