DMA Awards

Celebrating the best thinking, innovation and results in direct marketing

Search in

Date Range

Search within

Categories

Brand

Country / Region

Index

70 results found
Sort by

Case Study

WaterAid, a non-profit organisation, increased ad awareness and ROI by launching a bespoke website and virtual tour of Tombohuaun, Sierra Leone, to show how it needed clean water.

Case Study

The Midland Main Line, a major railway line in England, reached 60% of its target audience in the UK with a potentially life-saving message.

Case Study

McDonald's, a fast food company, increased players of its Monopoly game and restaurant visits by launching an online game and sending out winners' emails to show that people can actually win.

Case Study

EY, the professional services firm, used motion-detecting technology to engage with C-suite audiences in Frankfurt Airport, Germany.

Case Study

British Airways, an airline, connected with the British public during the 2018 World Cup by creating boarding passes that capitalised on the "coming home" euphoria.

Case Study

Vodafone, a multinational telecommunications conglomerate, increased awareness and consideration among 16- to 24-year-olds in the UK by launching network just for them and encouraging user-generated content.

Case Study

Jo Malone (JML), a perfume and scented candle brand, created a joined-up, multi-channel campaign across the brand's major touchpoints to increase revenue in the UK.

Case Study

Children's Hospices Association Scotland (CHAS), a non-profit organisation, launched a new alphabet created by children of CHAS families to increase awareness of its mission in Scotland.

Case Study

Auto Trader, a car dealership, raised awareness of its new car offering in the UK by dominating the social media conversation when England played during the 2018 World Cup.

Case Study

TV Licensing, a licensing authority for television in the UK, reinforced the consequences of not paying for a license by sending out personalised letters detailing a visit from a local enforcement officer.

Case Study

Simply Be, a plus size fashion retailer, increased its sales and profit in the UK by launching a rewards programme that rewarded all customers with classic promotions as well as free prosecco.

Case Study

Royal National Institute of Blind People (RNIB), a charity for blind and partially sighted people, used emotion to connect with people in the UK and encourage them to donate.

Case Study

Kinder Bueno, a chocolate bar, shifted the perception of the brand, making it "a brand for me" contender, whilst reminding the world of its strong taste credentials.

Case Study

World Cancer Research Fund International (WCRF), a cancer charity, jolted people in the UK out of the apathy and cynicism associated with healthy eating by showing them how having a bad diet can be a cancer risk.

Case Study

Formula One (F1), the highest class of single-seater auto racing, increased interest in the sport in the UK by launching an email campaign with exclusive content such as track-side photos.

Case Study

NTT DATA, a system integration company, increased awareness in the UK with target online ads and a prominent OOH campaign.

Case Study

Jaguar Land Rover, an automotive brand, increased data capture at the Goodwood Festival of Speed in the UK by launching a digital car Top Trumps gaming app.

Case Study

Cushelle, a brand of toilet tissue, used a powerful value led headline – "£2 OFF" – to encourage engagement with the brand in the UK.

Case Study

Barclaycard, a multinational credit card and payment services provider, engaged UK customers and warned them of the dangers of fraud by launching a stunt in a zoo and encouraging people to visit its Fraud Fighter tool.

Case Study

Plusnet, an internet services company, increased its share of voice in the UK by launching 20 short films to demystify jargon surrounding broadband.

Case Study

EY, a professional services firm, grew its brand value within its category by launching an integrated global campaign for its c-suite audience.

Case Study

Huawei, the telecommunications equipment company, challenged convention by launching early, driving more awareness and building a list of engaged UK users to re-target post launch.

Case Study

Greenpeace, the non-governmental organisation, raised awareness around the UK outside of their core audience to drive people to sign their petition against supermarket plastic waste.

Case Study

The Economist, an English-language weekly magazine-format newspaper, identified the World Cup as a unique opportunity to place the brand at the heart of a major global event.

Case Study

Public Health England (PHE), an executive agency of the Department of Health and Social Care in the UK, encouraged safer sex among young people by launching an open and honest video about STIs from young people that had experienced them.