DMA Awards

Celebrating the best thinking, innovation and results in direct marketing

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Case Study

Bucher Emhart Glass (Emhart), a machine industry company, increased its market share by creating video content that highlighted how glass forming and glass inspection can be integrated to improve efficiency.

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P&O, a British cruise line, increased awareness in the UK by sending letters without a destination to prospects and encouraging them to take an adventure.

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WaterAid, a non-profit organisation, increased ad awareness and ROI by launching a bespoke website and virtual tour of Tombohuaun, Sierra Leone, to show how it needed clean water.

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The Midland Main Line, a major railway line in England, reached 60% of its target audience in the UK with a potentially life-saving message.

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McDonald's, a fast food company, increased players of its Monopoly game and restaurant visits by launching an online game and sending out winners' emails to show that people can actually win.

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WiseDriving, a car insurance brand, increased awareness and demand in the UK by launching a geo-targeted campaign that advertised to people who were just passing their tests.

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EY, the professional services firm, used motion-detecting technology to engage with C-suite audiences in Frankfurt Airport, Germany.

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British Airways, an airline, connected with the British public during the 2018 World Cup by creating boarding passes that capitalised on the "coming home" euphoria.

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Neilson, the tour operator, moved away from travel agents to sell their flagship ski holidays exclusively direct to British consumers – giving them an ROI of 20:1.

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Lynx, a deodorant brand, engaged a tricky audience segment in the UK both digitally and physically in their thousands to track down the new Lynx cans.

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Vodafone, a multinational telecommunications conglomerate, increased awareness and consideration among 16- to 24-year-olds in the UK by launching network just for them and encouraging user-generated content.

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NIIT, a management training company, promoted its company as an innovation partner by launching an office takeover in Atlanta as part of an account-based marketing (ABM) campaign.

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Premier Inn, a hotel brand, used a disruptive method to reach consumers in the UK and highlight how its brand offers a solution to repetitive tasks.

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Age UK, a charity, revised its strategic approaches in light of GDPR to achieve significant ROI improvements in the UK.

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Current Account Switch Service (CASS), a financial planner, closed the disconnect in the UK between young people and banks by highlighting the benefits on offer with alternative accounts.

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British Airways (BA), an airline company, promoted its direct flights from Heathrow to Nashville in the UK by launching an out of home campaign with an interactive pop-up shop.

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National Museums Liverpool, a group of free museums and galleries, challenged negative perceptions around museums by bringing the world of ancient China to life through compelling storytelling, original video content and surprising stunts in the UK.

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Unicef, a non-profit organisation, retained the ability to contact its active supporters post-GDPR in the UK by launching new propositions with an engaging but simple message.

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Jo Malone (JML), a perfume and scented candle brand, created a joined-up, multi-channel campaign across the brand's major touchpoints to increase revenue in the UK.

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Children's Hospices Association Scotland (CHAS), a non-profit organisation, launched a new alphabet created by children of CHAS families to increase awareness of its mission in Scotland.

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IBM, a multinational information technology company, demonstrated to UK consumers how it puts smart to work by launching digital banner and OOH ads showcased its partnership with Wimbledon and usage for Sky Sports content.

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Auto Trader, a car dealership, raised awareness of its new car offering in the UK by dominating the social media conversation when England played during the 2018 World Cup.

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Cadbury's Creme Egg, a chocolate confection sub-brand, propelled brand growth in the UK by providing consumers with the chance to get their hands on a limited run of white chocolate Creme Eggs in a "Willy-Wonka style hunt".

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PayPal, an online payments system, positioned Money Pools in the UK as the perfect tool for making the most of social occasions.

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The Sun, a British newspaper, increased sign ups and spend in the UK by launching an online community that allowed people to share tips in getting the best value for money.