IAB Europe Research Awards

Celebrating research in the development of digital advertising

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Research Paper

OMD, an integrated communications agency, launched a campaign across Europe to better understand consumers' perceptions of artificial intelligence (AI).

Research Paper

BBC Global News, the international news and current affairs television channel, created a campaign-testing tool that allows advertisers to measure the effectiveness of branded content.

Research Paper

Oath, a publishing company, launched a global campaign to better understand how brands can take advantage of the drivers behind Brand Love.

Research Paper

Inskin Media, an advertising technology company, launched a campaign in the UK to highlight (potential) implications of detaching measurement from objectives, and investigate the relationship between viewability, visual engagement and effectiveness.

Research Paper

Médiamétrie, an audience measurement and research company, redesigned its audience measurement approach in France in order to provide its customers with more reliable, and rich, insights.

Case Study

ComScore, a media measurement and analytics company, created a free viewability measurement globally to help put the focus back on the metrics that matter in the digital age.

Research Paper

On Device Research, a research company, launched a campaign in the UK to raise brand consideration of the new Google Pixel 2.0 handset, alongside broader awareness and purchase intent driving goals.

Research Paper

Oath, a publishing company, created a virtual smart home in Germany and hosted virtual sessions with consumers to analyze their acceptance of five ad placements in different areas of the smart home.

Research Paper

OMD, a global media agency, launched the CROSSroads project in Spain to measure audience content consumption across media and devices.