IAPI ADFX Awards

Honouring the most effective advertising campaigns in the Irish market

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Case Study

Vhi Healthcare (VHI), an Irish health insurance company, invested in long-term brand building rather than lowering prices to achieve a better blend of younger and older customers.

Case Study

Energia, an energy brand in Ireland, abandoned its successful price-led communications model to drive long-term growth.

Case Study

Weathershield, a Dulux sub-brand of exterior paint, renovated its creative and media strategy to centre around an online film that helped boost sales by 15%.

Case Study

Aer Lingus, Ireland's flag carrier airline, made a big impact on Ireland's rugby team in its extensive campaign, which showed its support and gave the airline an ROI of €16.

Case Study

Vhi Healthcare (Vhi), an Irish health insurance company, addressed the taboo subject of fertility issues in its campaign to drive long-term growth where it also achieved an ROMI of €1.58.

Case Study

The Irish Times, an Irish daily broadsheet newspaper, turned their newly launched digital subscription service into a future-proofed and viable revenue generator and halted the decline of a newspaper to deliver a ROMI of €4.26.

Case Study

Vodafone, a telecommunications company, managed to become the clear Bill Pay market leader in Ireland, while maintaining their price premium in a mature and highly competitive market.

Case Study

Nissan, a multinational automobile manufacturer, revitalised a dying car in a declining segment by launching a film in the Republic of Ireland, which broke category conventions and shattered preconceptions of its brand.

Case Study

Eir, a telecommunications company, brought together two different mobile brands – killing off the brand with more awareness and successfully shepherding customers over to a brand that had been fifth or sixth on their consideration list.

Case Study

Lidl, a value supermarket, increased the number of trips its shoppers in Ireland made by introducing a high impact campaign on digital, TV, OOH and press.

Case Study

The Irish Defence Forces, the military of Ireland, launched a targeted social media campaign that saw it reach the highest ever percentage of female members since the first inductions in 1980.

Case Study

Irish Blood Transfusion Service (IBTS), a statutory body that is responsible for Ireland's blood supply, leveraged the power of the individual to make a disproportionate impact and crafted a campaign that returned the IBTS to consistent supply.

Case Study

The Society of St. Vincent de Paul (SVP), a charitable organisation, managed to win the hearts and pockets of the Irish public when donations and trust were at an all-time low.

Case Study

Lidl, a value supermarket, confronted the negative attitudes that prevailed around women in sport, which led to it becoming the most recalled sports sponsor in Ireland.