MAA Worldwide GLOBES

Rewarding the best marketing communications campaigns in the world

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Case Study

This case study explains how fast food chain Burger King turned negative comments into a marketing opportunity in Thailand.

Case Study

This case study explains how fashion magazine Elle created a memorable experience in its Elle Fashion Preview event in Sao Paulo, Brazil.

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This case study explains how internet and technology company Google used a live reading event broadcast online to build a connection with Russian culture and people.

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This case study explains how coffee brand Jacobs used a pop-up cafe in Moscow, Russia, to build awareness and loyalty among people aged 20-45.

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This case study explains how Family Dollar, the discount chain, used video content published online to increase sales in the US.

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This case study explains how fast food chain KFC launched a new limited edition product in Vietnam with a TV ad.

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This case study explains how banana producer Chiquita Bananas increased sales and market share in Japan with art on bananas featured in a TV ad and social media campaign.

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This case study explains how Weber Vetonit, a building materials company, introduced a new piece of software to reduce costs and increase sales in Russia.

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This case study explains how marketing services company Deluxe Corporation used content marketing to build brand recognition and explain its services in the US.

Case Study

This case study describes a collaboration between Kirin, a drinks company, and Glico, a confectionery company, to increase sales of a pairing of their products in Japan.

Case Study

This case study shows how Unilever used a film and a travelling roadshow style promotion to increase sales of various beauty, food and other brands in Cambodia.

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This case study explains how sports brand adidas deepened engagement and brand loyalty among young, male football enthusiasts aged 14-25 in Moscow, Russia.

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This case study explains how Kinder, the chocolate brand, promoted its new range of toys found in the chocolate eggs in Russia with a mobile app that brought the toys to life.

Case Study

This case study explains how Barni, a confectionery brand owned by Mondelez, increased sales in the New Year period in Russia by inspiring children to make gifts.

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This case study explains how chocolate brand Ritter Sport used a joke to launch four new flavours in Russia when it had a very small media budget.

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This case study explains how American estate agent Coldwell Banker used an X-Men themed campaign to tie-in with a movie release to increase enquiries from people looking to sell their homes.

Case Study

This case study explains how electronics company Sony re-imagined the in-store demo to promote a new smartphone model in the UK.

Case Study

This case study explains how Audi, the car company, showed Japanese car buyers that its A3 model was not too big for their small parking spaces with a life-size poster and augmented reality.

Case Study

This case study explains how human rights advocacy charity Amnesty International used outdoor, digital and social media ads in Quebec, Canada to explain why signing petitions and making donations is so important to its work.

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This case study explains how drinks company Red Bull used video to launch a new energy drink co-branded with motor fuel brand G-Drive in Russia.

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This case study explains how J7 Tonus, a Russian drinks brand owned by PepsiCo, used a receipt promotion to increase sales.

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This case study explains how KitKat, the chocolate brand, used a fun video to increase sales around Valentine's Day in Vietnam.