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Marketing Society UK, The Brave Awards, Winner, Business to Business, 2019
Hiscox, an insurance company, set up a real-time cyber experiment with "honeypot" servers to expose the true extent of cyber attacks on UK businesses.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
IAG Cargo, the cargo handling division of the International Airlines Group, launched a new visual identity to unify the five airline cargo brands under one umbrella, and increase clients' and employees' familiarity with the brand.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
IBM, a US multinational information technology company launched a campaign – demonstrating how athletes from different sports could gain an advantage over their competitors – to promote the brand and sponsorship of the Wimbledon Championships in the UK.
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Marketing Society UK, The Brave Awards, Winner, Enhancing the Customer Experience, 2019
easyJet, the budget airline, solved a customer pain point by simplifying the customer journey from inspiration to booking with its Look&Book function UK customers.
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Marketing Society UK, The Brave Awards, Winner, Brand Communication B2B, 2019
Dimension Data, the information technology company, brought technical solutions to the Tour De France, which helped to communicate the company’s innovation capabilities and contributed to its USD526m sales pipeline.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
The Truth Project, a part of the Independent Inquiry into Child Sexual Abuse, offered Child Sexual Abuse (CSA) survivors in the UK the chance to be heard to help keep children safe in the future.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
Libresse, a brand of feminine hygiene products, launched the #bloodnormal campaign across the world to normalise the discussion of periods and establish itself as a vocal women's empowerment brand.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
Embraer, a Brazilian producer of aircraft, built on the interest in its new airplane and increased sales by applying a bold visual style to the cone of its plane and creating buzz at the Singapore Airshow.
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Marketing Society UK, The Brave Awards, Winner, Creative Use of Media, 2019
John Lewis & Partners, the department store chain, placed its brand into the hands of its 25,000 employees to see an 179% increase in conversion on website product pages in the UK.
Case Study
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
O2, a UK telecommunications services provider, devised a customisable mobile plan as a reaction to the steady decline in handset contracts and increase in SIM-only contracts, which are set to dominate the market.
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Marketing Society UK, The Brave Awards, Winner, Most Inspirational Story, 2019
Tesco, the supermarket chain, responded to a customer need in the UK to highlight the importance of doing the right thing for its customers.
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Marketing Society UK, The Brave Awards, Winner, Relationship Marketing, 2019
Ella's Kitchen, the children's food brand, connected with British parents weaning their children by creating an online weaning programme that grew its revenue by £14.6m.
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Marketing Society UK, The Brave Awards, Winner, Brand Communication B2C, 2019
Toyota, the car manufacturer, partnered with four drag queens in the UK to achieve two of the AYGO’s best quarters ever.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
Car manufacturer Toyota’s hyper-personalised and a creative use of media formats improved cut-through, resonance and overall performance of the launch communications for the new Toyota AYGO across key European markets.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
BrewDog, a multinational brewery and pub chain, launched a campaign to drive awareness and trial with everyday lager drinkers by highlighting its beer's "off the scale" rating on ratebeer.com.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
HSBC, a financial services organisation, rolled out a new strategy, identity and creative approach at the start of 2018 to transform its brand and increase the brand valuation globally.
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Marketing Society UK, The Brave Awards, Winner, Bravest Team, 2019
Absolut, a brand of vodka, created a viral video of its naked employees to rebuild trust in Sweden.
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Marketing Society UK, The Brave Awards, Winner, Digital Marketing, 2019
M&M's, the confectionary brand, delivered its most successful Facebook campaign in the UK by being creatively reductionist and prioritising product over brand characters.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
United Nations (UN), an international body, dominated the global news agenda to ensure Climate Change stayed on the international agenda.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
Plastic Oceans International, a non-profit company, put the issue of plastic pollution in our oceans on the global agenda by turning a country-sized patch of trash into the world's 196th nation.
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Marketing Society UK, The Brave Awards, Grand Prix, 2019
Nationwide Building Society, a British mutual financial institution, worked with the Incorporated Society of British Advertisers, Metropolitan Police and Stop Hate UK to campaign against trolling and online abuse in the UK.
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
Ecover, a Belgian cleaning products company, drove engagement by highlighting the environmental damage of plastic and companies’ responsibility for designing recyclable products.
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Marketing Society UK, The Brave Awards, Winner, Not for Profit, 2019
The Scottish Government and NHS Health Scotland, government bodies in the UK, convinced 19% of 25 to 34-year-olds to have a smear test in Scotland as a result of its digital campaign.
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Marketing Society UK, The Brave Awards, Winner, Scaling Up, 2019
Syft, a recruitment company, took a social-led approach to reach 18 to 25-year-olds, which resulted in 6,000 app installs and a click-through rate of 10%.
Case Study
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Marketing Society UK, The Brave Awards, Winner, Brand Revitalisation, 2019
Robinsons, a fruit drink brand, transformed consumers’ views of the brand by launching two new sub-brands in the UK, which generated 7.8% value sales growth.
