MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

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Case Study

Adidas, a sportswear brand, launched a campaign in MENA to increase awareness of the new adidas NMD range and drive footfall to adidas stores, engaging audiences.

Case Study

Lux, a skin products brand, launched a campaign in the UAE to remain relevant and gain market share through refreshed visual imagery and reinforced fine fragrance messaging.

Case Study

5star, a chocolate bar brand, developed a campaign in MENA to drive penetration and gain market share.

Case Study

McCafe, a café branch of McDonald's, launched a campaign in Saudi Arabia to engage with its audience in a fun and interactive way.

Case Study

Huawei, a phone brand, launched a campaign in Iraq to increase brand impact during Eid.

Case Study

Knorr, a food brand, launched a campaign in the Middle East during Ramadan to capture the sense of compassion and generosity.

Case Study

Lipton, a tea brand, launched a campaign in MENA to educate and inspire people and bring colour to the lives of the visually impaired.

Case Study

Lipton, a tea brand, launched a campaign in Egypt to convert current users to loyalists, increase teabag market share and grow volume conversion from loose tea to teabags.

Case Study

Vimto, a soft drinks brand, launched a campaign in Saudi Arabia to increase relevance and loyalty amongst the younger generation of Arab mothers.

Case Study

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.