MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

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Case Study

YoMost, a drinking yoghurt company in Vietnam, launched a campaign to strengthen its market position and build spontaneous brand awareness.

Case Study

Samsung, the technology brand, launched a campaign in Vietnam to market its new product, the Samsung Galaxy A.

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Tan Hiep Phat Group (THP), Vietnam's leading non-carbonated beverage company, launched a campaign to raise brand awareness.

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FWD, the multinational insurance group, launched a campaign in Vietnam to raise brand awareness and consideration.

Case Study

OMO, a detergent brand, launched a mobile campaign in Vietnam to increase brand awareness and market share of the OMO 'Gentle on Skin' variant.

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Samsung, the technology brand, launched a campaign in Vietnam to market its new product, the Samsung Galaxy J7 Pro and increase volume growth by strengthening its leadership position.

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Lifebuoy, a leading maker of body wash in Vietnam, launched a mobile campaign to market its Active Silver Technology to increase value growth and gain market share.

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Grab, the bike taxi online booking service, launched a campaign in Vietnam to reach out to a larger consumer base and recruit drivers.

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OMO, a detergent brand, launched a campaign in Vietnam to drive awareness, generate leads and gain market share.

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Samsung, the technology brand, launched a campaign in Vietnam to build excitement over the Galaxy S8 and regain advantage over the iPhone.

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Samsung, the technology brand, launched a campaign to increase sales of its Galaxy S8 in Vietnam.

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Unilever, a consumer goods company, launched a campaign in Vietnam to redefine its penetration growth model.

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Mirinda, a globally distributed soft drink brand, launched a campaign in Vietnam to build brand awareness and relevance amongst its target audience.

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Heineken, a European beer brand, launched a football-orientated campaign in Vietnam to maintain customer loyalty and increase sales and brand awareness.

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P/S, an oral healthcare brand, launched a campaign in Vietnam to increase market share in rural areas.

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Revive, a sports drink, launched a mobile campaign in Vietnam to build Revive as the ideal cure for moments of dehydration during exercise.

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Chocopie, a snack brand, launched a campaign in Vietnam to change consumers' perception of the snack as just a winter snack and increase year-round sales performance.

Case Study

Clear Shampoo, an anti-dandruff shampoo brand, launched a campaign in Vietnam to increase consumption and market share of its new product, Clear Herbal.

Case Study

Coca-Cola, the global carbonated drinks brand, launched a campaign in Vietnam to promote Coke as an afternoon drink with uplifting benefits.

Case Study

Friso, a leading brand in premium infant milk powder, launched a campaign in Vietnam to support mothers-to-be to overcome challenges.

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Samsung, a multinational conglomerate, launched a campaign in Vietnam marketing its human-centric purpose to help people understand the benefits of its products.

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Revive, a sports drink, launched a campaign in Vietnam to introduce and increase sales of its new local salted lemon flavour in response to customer research.

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Lipton, a tea and beverage brand, launched a campaign in Vietnam to drive tea bag penetration during Tet, increase sales and draw audiences' attention from other brands.

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Samsung, the technology brand, launched a campaign to create excitement over the Galaxy S8 and regain advantage over the iPhone.

Case Study

Lipton, a tea brand, launched a digital campaign in Vietnam to build its brand and dramatically increase sales.