MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

Search in

Show only

Date Range

Search within

Categories

Brand

Country / Region

Source

Index

107 results found
Sort by

Case Study

Clear, a shampoo brand, used innovative haptic technology for an interactive mobile experience to reach Vietnamese millennials.

Case Study

VLive, a live video-streaming service, increased its users in Vietnam by giving fans closer access to their music idols and incentivising action on the app.

Case Study

Biti's Hunter, a shoe brand, launched a collaborative collection with entertainment company Marvel to transform the brand's image and resonate better with young adults in Vietnam.

Case Study

OMO, a laundry detergent brand, started a debate on Tet preparations and increased its market share in Vietnam.

Case Study

TEA+, a ready-to-drink tea brand, connected with Vietnamese youth on mobile to increase sales in a competitive market.

Case Study

Coca-Cola, the carbonated soft drink brand, reaffirmed its position as the favourite drink to go with food by starting a food festival in Vietnam.

Case Study

Sunlight, a dishwashing brand, used hyper-local targeting to reach rural consumers in Vietnam with the promise of free mobile data.

Case Study

OMO, a laundry detergent brand, deployed bumper ads to remind mothers to keep their children away from mobile devices in Vietnam.

Case Study

Sting, a carbonated energy drink, leveraged the Asiad 2018 games to promote the brand across digital and social engagements with the Vietnam teams and athletes.

Case Study

Comfort, a brand of fabric softener, brought a 'hugging experience' to Vietnam via an AR mobile app.

Case Study

P/S, a toothpaste brand, created a game to re-engage customers in Vietnam and boost its e-commerce.

Case Study

Nutriboost, a drink brand, targeted users in Vietnam with prize offerings that fit their interests to draw them to engage with the brand.

Case Study

Coca-Cola, a soft-drink brand, strengthened its connection with young consumers in Vietnam through its remake of the Glee series.

Case Study

Coca-Cola, a carbonated soft drink brand, leveraged the FIFA World Cup to increase brand love in Vietnam.

Case Study

Sunlight, a dishwashing liquid brand, shed light on gender inequality in Vietnam via online social platforms.

Case Study

Mirinda, a soft drink brand, launched a cryptocurrency for Vietnamese consumers during Tet.

Case Study

VLIVE, an entertainment platform, empowered music fans in Vietnam to support their favourite artists on the V App.

Case Study

Fuzetea+, a brand of tea, used mobile to increase consideration of its brand among youth in Vietnam.

Case Study

Samsung, a conglomerate, increased top of mind brand awareness in Vietnam by launching a mobile game during the World Cup.

Case Study

Coca-Cola, a carbonated drink brand, increased its brand love and market share with a World Cup-inspired promotion in Vietnam.

Case Study

Kotex, a brand of feminine hygiene products, increased its market share by targeting Vietnamese women on their most used device.

Case Study

VinMart+, a supermarket chain, used targeting in-app ads to increase footfall into its stores in Vietnam.

Case Study

Dove, a personal care brand, changed the way Vietnamese women feel about their hair using influencers and social media.

Case Study

Comfort, a brand of fabric softener, launched the Comfort Fashion House in Vietnam, which brought users' design ideas to life.

Case Study

Totalgaz, a supplier of Liquefied Petroleum Gas, gave Vietnamese mothers a worry-free Tet thanks to its mobile first song and music video.