MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

Search in

Show only

Date Range

Search within

Categories

Brand

Country / Region

Source

Index

181 results found
Sort by

Case Study

Godrej Properties, an Indian real estate company, increased interest in its property by creating a livestream on Facebook to bring the experience of a property viewing to its target.

Case Study

Mytaxi, the first taxi app present in Europe, developed an app to connect passengers with drivers in Spain and reduce traffic jams and pollution, making cities more efficient and sustainable.

Case Study

Benadryl, a hayfever and allergy treatment product, reached its audience and encouraged sales by creating Out Bound Diallers on mobile.

Case Study

McDonald's, a fast food restaurant chain, cemented its place as number 1 in the German informal eating out category by using a location strategy on mobile.

Case Study

Ben & Jerry's, an ice cream brand, launched a campaign in Spain to raise awareness and tackle social issues, focusing on a relevant environmental issue at a local level.

Case Study

Vodafone, a telecommunications brand, partnered with Traffic app, Yandex, to promote its Red loyalty programme offers.

Case Study

This case study details how FIAT, a car brand, introduced Fiat Egea Family in Turkey to change people's point of view about cars.

Case Study

MILO, a beverage produced by Nestle, launched a geo-targeting mobile campaign to promote its drink product as a healthy choice for families.

Case Study

Replacing its loyalty card scheme with an app helped Jamie’s Italian restaurants to increase return visits to the brand’s restaurants in the UK.

Case Study

Ford, a car brand, released a mobile campaign in Turkey to showcase the performance of its new GT model and attract consumers to the Autoshow 2017, through a video using advanced technology to provide viewers with the feeling of driving a Ford GT.

Case Study

Good Knight, an Indian mosquito control brand, increased brand awareness in rural parts of India by launching a mobile campaign that used voice technology to help educate children.

Case Study

Scottex, a toilet paper brand, launched a campaign in Spain to generate brand awareness and also raise awareness about infant mortality caused by poor hygiene conditions in bathrooms in third world countries.

Case Study

Telkomsel, a telecommunications brand, collaborated with Grab, a Singapore-based technology company, to promote the Grab Car service in Indonesia by using SMS and promo codes to encourage sign ups.

Case Study

Signal, an oral hygiene brand, encouraged children worldwide to brush their teeth more often by turning brushing into an engaging story.

Case Study

Renault, the French automobile manufacturer, partnered with e-commerce platform, PayTM, to sell its Renault KWID in India.

Case Study

Pegasus Airlines, a Turkish airline, increased its conversion rate and revenue by creating a campaign that sent personalised messages to current and potential customers.

Case Study

Alien: Covenant, a movie brand, released a campaign to launch its new film and engage fans.

Case Study

Mahindra and Mahindra (M&M), the Indian car manufacturer, launched the With You Hamesha digital platform to improve the post-sales experience of customers.

Case Study

Zubizu, Turkey's first entertainment & lifestyle loyalty program, kickstarted the 'Zubizu Harbiye Open Air Concerts' campaign by giving customers a chance to win free tickets when they registered for its mobile app.

Case Study

Procter and Gamble, the American FMCG company, made use of the up and coming social video platform, Scorp, to increase engagement on Mother’s Day in Turkey.

Case Study

A Twitter activation to counter its competitor’s burger promotion helped fast food restaurant chain Burger King trend above McDonald’s on the latter’s birthday in South Africa.

Case Study

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Case Study

Mizone, an energy drink brand, increased brand uplift by creating the world's first digital sporting event on mobile.

Case Study

Mirinda, the soft drink brand, helped reduce pressure on Indian teens by encouraging them and their parents to #ReleaseThePressure.

Case Study

JSW Group, an Indian business conglomerate, cheered on its Olympic athletes for Rio 2016 by creating a digital platform and video ad that sparked social buzz.