MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

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Case Study

Foxtel, a cable TV network, used a mobile-led targeted content campaign to entice Australian sports viewers to buy their channel's subscription services.

Case Study

Paddlepop, an ice cream brand, successfully launched its new ice cream product by introducing a gaming app for children that taught them how to eat the new product and generate brand positive sentiment in Thailand.

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McDonald's, a fast food chain, launched a geo-fencing and synchronised mobile display campaign that successfully increased sales across Australia.

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Watsons Malaysia, a health and beauty care brand, launched a new app that allowed for a simpler and quicker way to purchase, while also collecting consumer data and increasing brand awareness.

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Sony Entertainment TV, a broadcasting brand, launched a cohesive brand awareness campaign that bridged both TV and mobile platforms in order to introduce its new 'Super Dance' show in India.

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Legoland Malaysia, an amusement park, successfully increased Singaporean consumer visits by using a 360 interactive mobile ad unit showcasing the park.

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Maybelline, a make up brand, increased sales in China by creating an interactive video campaign featuring a famous local celebrity.

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Samsung, a tech brand, used big data analysis to profile its target audience and launch a reward-campaign in Indonesia.

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Neutrogena Hydro Boost, a skincare brand, took on a digital/mobile approach to regain lost Taiwanese and Hong Kong users.

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Pond's, a skincare brand, developed a sharply-focused consumer profiling, data analysis and geo-fencing campaign in order to successfully launch its new acne control product in Thailand.

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Samsung, a tech brand, used mobile video ads to increase sales and boost smartwatch usage in Indonesia.

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FE Credit, a financial loans brand, launched a direct messaging service to increase customer engagement and brand positive brand sentiment in Vietnam.

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Milo, a chocolate and malt powder drink, increased brand sales by launching a multi-platform campaign that addressed the issue of overweight and malnourished children in Indonesia.

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Chevrolet, an automobile manufacturer, increased car sales in South Korea by creating an augmented reality showroom.

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HSBC, a financial services brand, increased credit card penetration and usage in Vietnam, through a consumer profiling and direct targeting strategy.

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Clear, an anti-dandruff shampoo brand, increased sales and brand awareness by allowing users in the Philippines to choose a dandruff-free hairstyle using a virtual-salon on their mobiles.

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Uber, a cab-hailing app developed a personalised data-analysis campaign in order to increase brand loyalty and frequency of use with riders globally.

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WildAid, an environmental organization, launched a mobile game platform that served to increase awareness to the endangered pangolin species in China.

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Horlicks, a health food drinks brand, launched a mobile audio-messaging campaign in India, in order to build brand awareness across rural areas.

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Mirinda, a soft drinks brand, increased brand sales and awareness by launching a mobile chat feature on April Fools, which enabled Vietnamese teenagers to share bold messages before these were permanently deleted.

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Coca-Cola, a carbonated soft drink brand, increased sales and top-of-mind awareness by using time-targeted virtual calls that enticed Cambodian viewers to have an ice-cold Coke.

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Pepsi, a carbonated drinks brand, launched a karaoke app to engage with Vietnamese millenials through their love of music, in order to increase sales.

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Nissan, a car manufacturer, increased car sales in Thailand by engaging with mobile gamers via mobile video ads displayed on EA's top mobile gaming apps.

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YoMost, a yoghurt brand, reversed its declining sales by launching a social and mobile campaign that spoke to young Vietnamese's desire to do more with their lives.

Case Study

Dove Men+Care, a men's grooming products brand, increased sales and brand awareness by launching a campaign using mobile gaming channels to reach a younger Filippino male audience.