MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

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Case Study

Pegasus Airlines, a low-cost airline, targeted EMEA consumers at the optimal point during their online purchase journey to increase ROI 3.5 times.

Case Study

Hopi, the smart shopping app, changed its messaging strategy to reach more users in Turkey with personalised messaging via push notifications.

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Garanti Bank, a bank, cured a customer pain point by making it easier for its consumers in Turkey to get the loan they need, when they need it.

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Sensodyne, the toothpaste brand, used gaming to emphasise its 60 second sensitivity pain relief to consumers in Turkey.

Case Study

OMO, a laundry products brand, launched a video and social campaign in partnership with a charity and TV series to raise awareness of the number of orphans who need protecting in Turkey.

Case Study

İßbank, a bank, used humour to reassure its hesitant consumers in Turkey and increased its active mobile banking users from 27% to 42%.

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Turkcell, a telecommunications brand, changed negative perceptions of Syrian refugees by changing the broadcast language of national news to highlight the difficulties they face.

Case Study

Turk Telekom, a telecommunications brand, reached visually impaired consumers by launching an app that used audible instructions to help them take selfies.

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PepsiCo, a multinational food, snack and beverage corporation, used location targeting to promote its Lipton Iced Tea to people stuck in traffic during summer.

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Akbank, a bank, reached consumers in Turkey with its campaign that simplified the process of making consumers aware of their credit score.

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Vodafone, a telecommunications brand, launched a series of microsites and used check-in data from Foursquare to target its new mobile tariffs towards people who would best suit them.

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Turkcell, the mobile phone operator company, used data to segment and target its audience in Turkey with relevant messaging for both online and offline purchasing.

Case Study

Netmarble Turkey, a mobile game company, used influencers to encourange fans in Turkey to download the Lineage 2: Revolution game.

Case Study

Vodafone, a telecommunications brand, promoted its Smart Watch Kid product by partnering with 10 influencers to target parents.

Case Study

Rexona, a deodorant brand, connected with its target audience in Turkey by making its creativity interactive.

Case Study

Turkish Airlines, an airline, engaged users in Turkey with its mobile video ads that gave them a personalised destination upon completion.

Case Study

Mercedes-Benz, an automotive brand, promoted its brand to residents and holiday-goers in Alaçatı, Turkey, by launching a dynamic audio campaign to encourage visits to its pop-up store.

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Doritos, the snack-food brand, used haptic technology to engage users in Turkey with a promotional trip to Costa Rica.

Case Study

Akbank, a Turkish bank, increased brand awareness and app downloads by launching targeted communications based on users' financial status.

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Nescafé, a coffee brand, partnered with a fortune-telling app to engage coffee drinkers in Turkey and in doing so achieved revenue growth of 26%.

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Vodafone, a telecommunications brand, promoted the change of its motto and logo by branding the skip ad button on a local video-sharing website with its new tagline, Future is Exciting.

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Akbank, a Turkish bank, launched its Jazz Version of the City campaign to increase social media awareness of the 27th Akbank Jazz Festival in Turkey.

Case Study

Vodafone, a telecommunications brand, sponsored a local TV channel and provided its customers with the chance to get their questions answered by a real psychologist, showcasing the benefits of Vodafone Red in Turkey.

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Vodafone, a telecommunications brand, increased awareness and buzz around its sponsorship of the Turkish marathon by sending personalised mobile messages to people in the area.

Case Study

Akbank, a bank, targeted its ads to the right audiences in Turkey, which drove a 36% increase in digital sales.