MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

Search in

Show only

Date Range

Search within

Categories

Brand

Country / Region

Source

Index

46 results found
Sort by

Case Study

Mercedes-Benz, an automotive brand, launched lead gen forms on LinkedIn to promote its Mercedes-Benz GLA to its target audience in Turkey.

Case Study

Clear, a skincare brand, increased user engagement in Turkey by gamifying its mobile ad.

Case Study

Turkcell, a mobile phone operator, took advantage of a system failure in its competitors app to increased downloads of its direct messaging app Bip in Turkey.

Case Study

Mercedes-Benz, an automotive brand, promoted its brand to residents and holiday-goers in Alaçatı, Turkey, by launching a dynamic audio campaign to encourage visits to its pop-up store.

Case Study

Turkcell, a mobile phone operator, made people in Turkey aware of the struggles of deaf and blind people via its interactive video campaign.

Case Study

Vodafone, a telecommunications brand, sponsored a local TV channel and provided its customers with an exclusive tariff to showcase the benefits of Vodafone Red in Turkey.

Case Study

Akbank, a bank, increased its sales and became more efficient in doing so by targeting users in Turkey on Facebook and in search.

Case Study

Sensodyne, the toothpaste brand, used gaming to emphasise its 60 second sensitivity pain relief to consumers in Turkey.

Case Study

Akbank, a Turkish bank, increased brand awareness and app downloads by launching targeted communications based on users' financial status.

Case Study

Rexona, a deodorant brand, promoted its Invisible Black + White deodorant by launching an interactive video that put viewers in place of the protagonist as they faced real life problems.

Case Study

Garanti Bank, a financial services company, increased awareness and monthly users by launching an interactive voice assistant to help customers complete various banking transactions.

Case Study

Garanti Bank, a bank, cured a customer pain point by making it easier for its consumers in Turkey to get the loan they need, when they need it.

Case Study

Turk Telekom, a telecommunications brand, reached visually impaired consumers by launching an app that used audible instructions to help them take selfies.

Case Study

Rexona, a deodorant brand, connected with its target audience in Turkey by making its creativity interactive.

Case Study

Doritos, the snack-food brand, used haptic technology to engage users in Turkey with a promotional trip to Costa Rica.

Case Study

Vodafone, a telecommunications brand, increased awareness and buzz around its sponsorship of the Turkish marathon by sending personalised mobile messages to people in the area.

Case Study

Akbank, a bank, targeted its ads to the right audiences in Turkey, which drove a 36% increase in digital sales.

Case Study

Renault, the car manufacturer, increased the number of test drives it was conducting in Turkey by partnering with mobile app Getir to make the experience an instant one.

Case Study

Nestlé Polo, a mint candy brand, launched a video campaign that saw a cartoonist place polos in different scenarios in order to increase market share in Turkey.

Case Study

Turkcell, the mobile phone operator company, used data to segment and target its audience in Turkey with relevant messaging for both online and offline purchasing.

Case Study

Turkish Airlines, an airline, engaged users in Turkey with its mobile video ads that gave them a personalised destination upon completion.

Case Study

Vodafone, a telecommunications brand, increased its brand revenue by launching a new tariff that targeted gamers by offering them five things they do most with their mobiles.

Case Study

Hopi, the smart shopping app, changed its messaging strategy to reach more users in Turkey with personalised messaging via push notifications.

Case Study

Turkcell, a telecommunications brand, changed negative perceptions of Syrian refugees by changing the broadcast language of national news to highlight the difficulties they face.

Case Study

Vodafone, a telecommunications brand, launched a series of microsites and used check-in data from Foursquare to target its new mobile tariffs towards people who would best suit them.