MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

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Case Study

Health insurance company Aditya Birla Health Insurance moved away from traditional category communication by engaging Indian millennials in a cause for good.

Case Study

Nicotex, a nicotine gum, was able to establish its brand as an enabler for those who want to quit smoking in India via stories expressed through digital and mobile media.

Case Study

Coca-Cola India, a drinks manufacturer, launched its Share-a-Coke campaign in India using social media to engage with consumers.

Case Study

Mirinda, a PepsiCo beverage, ran an ethical campaign in India to drive a stronger association with its teen consumers.

Case Study

Retail chain Big Baazar drove traffic to its stores in India through an online-to-offline strategy that leveraged Google Search.

Case Study

Durex, a condom brand, launched a chatbot for consumers in India to inform them about safe sex and thus secure future growth for the brand.

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Little Hearts, a biscuit brand, increased awareness in India by launching an in-ad mobile game to reach millennials.

Case Study

Luminous, a solar power company, raised awareness of uplifting education for girls in India by celebrating a hero through setting up a solar power plant to supply electricity to every classroom in his school.

Case Study

Nivea, a personal care brand, promoted its new product range for men in India by partnering with Flipkart, an Indian e-commerce company, to introduce a pre-order feature in association with football team Real Madrid.

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5 Star, a chocolate bar brand, used mobile gaming to connect with its audience in India by creating unique user gaming experiences.

Case Study

Makkal Needhi Maiam, a political party in India, attracted members and addressed the growing unrest in India by launching a mobile app that allowed users to report problems in their area.

Case Study

Patanjali, an Indian consumer goods company, increased brand awareness and sales among Indian children by launching its products through an in-gaming integration.

Case Study

Lifebuoy, a brand of soap, created a data-led infection alert system, which helped its target audience of rural Indians protect themselves against infections.

Case Study

ActivKids Immuno Boosters, a nutrition supplement, used content and social media to build a parenting community and increase sales in India.

Case Study

Mahindra First Choice, a multi-brand car workshop, educated rural Indian farmers on the tractor loans it offers by connecting with them through a voice message on mobile.

Case Study

Aditya Birla Health Insurance, a health insurance company, connected with purpose-conscious consumers on World Heath Day to provide prosthetic legs to 200 Indians in need.

Case Study

Stayfree, a female hygiene brand, increased awareness of its night time sanitary product in India by launching an animated demo video to highlight its benefits.

Case Study

Railtel, a Government of India enterprises focusing on providing broadband and VPN services, used large scale polygon mapping to provide free WiFi to railway users in India.

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Patanjali, an Indian consumer goods company, increased awareness of its mango juice among kids in India by placing its product as a power booster in mobile gaming apps.

Case Study

Aditya Birla Capital, a financial service provider, built an emotional relationship with its target in India by launching a series of 60-second Facebook ads.

Case Study

L’Oréal, a beauty company, successfully promoted a new collection to women in India through digital facial recognition technology.

Case Study

Mattel, a toy manufacturing company, used the reach and interactive capabilities of mobile to engage users in India in an interactive and entertaining manner.

Case Study

Coca-Cola, a carbonated soft drink, increased its market share and reach in India by launching the Share A Coke campaign with physical and digital coke bottle labels.

Case Study

McDowell's No. 1, a brand of spirits, launched the Join the Pact campaign, an immersive first experiential campaign to fight against the menace of drunk driving in India.

Case Study

McDowell's No.1, an Indian spirits brand, increased reach among Indian consumers by using mobile surveys and audio fingerprinting to track and target alcohol consumers.