MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

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Case Study

Abreva, a cold sore medicine, proved the value of a holistic content and search strategy as it was able to grow dollar sales 2.2 times faster than its competition.

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Lincoln, a luxury car brand, redesigned its online pricing tool to increase leads in Lincoln dealerships.

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Northern California Honda Dealers (Honda NorCal), a car dealership, was able to reach Hispanic consumers via a combination of mobile and OOH ads.

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Merck Animal Health, an animal health company, launched an app for both vet clinics and pet owners to manage their coupons and rebates, which led to more sales of its flea and tick medication, Bravecto.

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Samsung, a technology company, informed users of its Galaxy Apps store and was able to increase revenue through segmenting its audiences and targeting each segment with its own specific mobile ads.

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AT&T, a telecommunications company, was able to generate awareness of its B2B solutions via The Washington Post and drive deep engagement with its audience.

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Flonase, an allergy medicine, capitalised on a historic baseball moment to tell a compelling story and increase its category share position from fourth to third.

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truTV, an American subscription TV channel, created a promotion that socially connected with fans, in their homes, anticipating the new season of Impractical Jokers.

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Bridgestone, an auto and truck parts manufacturer, produced online video content during its sponsorship of the Winter Olympics, which was optimized for mobile to further increase brand recognition following their successful Summer Olympic campaign.

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Colgate, a brand of oral hygiene products, released an AI-connected electronic toothbrush in North America to engage consumers who like to be connected and gain a greater understanding of oral hygiene habits.

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Ford Motor Company responded to the demand for online immersive experiences by allowing consumers to take virtual test drives, which fostered more interest in visiting dealerships.

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Lincoln, a luxury vehicle brand, launched an app for its consumers to keep them connected to their vehicle to foster a personal connection with the brand.

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Tyson, a food company, partnered with Twitch to increase household penetration and unit sales for Any'tizers and Crispy Strip products during key sport time periods.

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JPMorgan Chase (Chase), an investment bank and financial services company, partnered with NowThis to reach younger consumers and drive brand consideration.

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Forevermark, a luxury diamond brand, was able to drive consideration of its new product launch, The Forevermark Tribute™ Collection, and drive local jeweler discovery.

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Jeep, an automotive brand, launched the Adventure Reality app to give Wrangler fans a way to see and explore the 2018 Wrangler before seeing it in real life.

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Patrón, a brand of tequila, launched Cocktail Lab to serve up recipes based on personal preferences, behavioral insights, local trends, and occasions that successfully changed public perception of the brand.

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Lane Bryant, a retail women's clothing store, was able to increase revenue by using multiple channels and touchpoints to drive in-store conversion and purchase, as well as making shoppers more loyal to the brand overall.

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Benefiber, a prebiotic fiber brand, relaunched its site Benefiber.com, to offer more information on intestine health and to help their target consumers incorporate it into their lifestyle and subsequently drive sales.

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Mozilla, a non-profit organization, was able to increase its market share of browser users by promoting the message behind its Firefox browser.

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Fall Out Boy, an American rock band, partnered with video game Asphalt 8 to extend their audiences via an immersive branded story mobile game.

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TD Ameritrade, a financial-services provider, was able to build awareness of its new offering by using digital to connect with its potential customers.

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YouAppi, a software company, used its artificial intelligence and machine learning capabilities to help create a cohesive mobile marketing strategy that delivers on marketers' distinct KPIs.

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Build.com, an online home improvement retailer, created an augmented reality feature to increase conversion.

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Zyrtec, an allergy medicine, propelled itself to category leadership through its collaborative, insight-driven, and consumer-centric mobile campaign.