MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

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Case Study

Tru-Cape, a fruit exporter, created a mobile game aimed at educating consumers in South Africa about the fruit production process from planting to in-store purchase, in a fun and engaging way.

Case Study

Shield, a deodorant and antiperspirant brand, connected with South African women using emotional storytelling on social to increase brand loyalty by 4.5%.

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Miller Genuine Draft (MGD), a beer brand, reached 1.6 million on Facebook and received over R25,000 worth of orders without using any above-the-line promotion and minimal digital spend in South Africa.

Case Study

ShopRite, a food retailer, and Checkers, an FMCG retailer, partnered to launch a mobile entry-system for their daily competitions, which led to 31 million valid entries in this South Africa-based campaign.

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Absa, a financial services company, generated three million views for its online video, which was used to increase brand love in South Africa.

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KFC, the fast food restaurant, centralised its mobile campaigns to obtain more value for money and increase sales in South Africa.

Case Study

Domestos, a brand of toilet cleaner, took on the sanitation crisis in South Africa with viral social content that led to renovations of multiple school sanitation facilities.

Case Study

Shield, the deodorant brand, got men to start using the brand more often in South Africa by proving its value with soccer.

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Dis-Chem, a pharmacists, used digital ads to promote its Winter Care Survival Guide in South Africa to ensure good health throughout the winter months.

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Domestos, a brand of toilet cleaner, reached out to the South African public to promote a new product by linking it to an existing popular offering.

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Heineken, the beer brand, created a high reach, innovative, impactful and engaging mobile experience for their Heineken UCL campaign in South Africa.

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Unilever, the consumer goods company, launched a Top Sellers mobile programme to reach its traders in South Africa.

Case Study

Shield, a deodorant brand, used Twitter to engage soccer fans in South Africa at key moments during the FIFA World Cup.

Case Study

Knorr, a food and beverages brand, brought recipe ideas to consumers in South Africa by using Facebook Messenger to launch a chatbot.

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KFC, a fast food restaurant, used VR technology to make its consumers in South Africa aware of where their donations were going and achieved an engagement rate of 26.89%.

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Capfin, a financial services provider, used Google Analytics to fuel its targeted search ad campaign to increase leads and share of voice in South Africa.

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Volkswagen, the automaker, created a TV ad that enabled South African viewers to sync it with their mobile devices.

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Lucozade, the beverage brand, created a digital first campaign to promote its completion in South Africa.

Case Study

Debonairs, a pizza restaurant brand, reached its mobile first target audience in South Africa with an interactive video that achieved an engagement rate of 13%.

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OMO, a laundry detergent brand, created an emotional video for Father’s Day to increase brand awareness and brand love in South Africa.

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KFC, the fast food restaurant, developed a new ad-serving algorithm to inform people in South Africa about how far away they were from a Zinger Burger.

Case Study

Surf, a laundry detergent brand, connected with 2.4 million women in South Africa as a result of its digital first campaign, promoting career confidence in women.