MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

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Case Study

ASICS, a sports footwear and equipment company, increased sales and awareness of its new shoe collection by launching an interactive online catalogue ad, which displayed where to find the nearest store.

Case Study

TAI University Arts Center, a university art school, refreshed its online identity and promoted its brand to new audiences by launching a cross-media campaign with real-time targeting.

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Ford, an automotive brand, launched a set of creatives specific to each of its concessions to increase showroom traffic.

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Dyson, a technology company, promoted its Dyson purifier product by launching a geo-targeted campaign that produced targeted ads to people depending on the weather in their location.

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Fast-food restaurant McDonald's improved customer experience for its loyalty app in Spain by personalising messages and identifying clusters of audience.

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Teads, a global media platform, increased purchase intent and brand favourability by launching a viewable ad display unit that put users back in control.

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Ford, an automotive brand, launched an in-app mini game to promote its B&O sound system in the new Ford Fiesta, which leveraged its All the Music One New Fiesta project.

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BBVA, a bank, got a 25% increase in mortgage leads thanks to its app which made property hunting and buying easier for customer and non-customers alike in Spain.

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20th Century Fox, a film corporation, promoted its new film, Ferdinand, by launching a mobile mini game that used rewards to encourage interact with the trailer.

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KIA, an automotive brand, launched a Google AdWords campaign which utilised data and personalisation to increase sales and test drives in Spain.

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BBVA, a digital banking brand, bettered its digital communications with its users by launching dynamic content on its website which altered depending on users’ interests.

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Ford, an automotive brand, increased brand engagement on social media by launching its own bot on social network Twitter.

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Groupe Rouge, an audio-visual company that produces Rouge FM and Rouge TV, launched the Google Universal App campaign, which generated a mix of mobile strategies to target its audience and encourage app downloads.

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Pocoyo House, a digital playground for children, launched in-app video episodes and online storybooks to encourage downloads across Spain.

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Ambar, a Spanish beer brand, launched a two-for-one promotion in the Candanchú ski resort to publicise its sponsorship of the resort and increase sales.

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Barbadillo, a Spanish wine producer, increased its subscriber and purchase conversion rates by launching an interactive mobile ad that allowed users to tap bottles of its wine to win prizes.