MMA Smarties Awards

Honoring innovation, creativity and success in mobile marketing

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Case Study

Vigor, a yogurt brand, successfully launched the new chocolate flakes Greek yogurt flavours by leveraging the launch, positioning product consumption beyond traditional moments and maximizing media investment to generate sales in Brazil.

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Indio, a beer brand, expanded its partnership with the Vive Latino music festival in Mexico by doing creative activations that could enhance the experience of their audience before and after the festival.

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eQlibri, a savoury biscuit brand, generated awareness for the brand relaunch and its product improvement in Brazil.

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LATAM Airlines, an airline company, established a link between online campaigns and increase in store traffic as a result of its Mother's Day campaign in Brazil.

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Listerine, a brand of antiseptic mouthwash product, segmented its audience to deliver targeted ads on Facebook, achieving an ROI of 3.2%.

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Antarctica, a beer brand, increased interaction with Brazilian youths and views of its web series by launching new comedic episodes to connect with its target.

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Fast-food restaurant McDonald's revived its once-popular tray liners in Brazil by making them the means to interact with an engaging Messenger bot.

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Volkswagen, an automaker, partnered with navigation app Waze to increase brand recall in Brazil through offer awareness promotion.

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Omo, a laundry products brand, created a targeting campaign in supermarkets in Chile that sent messages to consumers' phones when they were in specific aisles to increase sales of its products.

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Reclame Aqui, a Brazilian complaints website, exposed corrupt politicians during elections in Brazil by launching a mobile app that used political data to highlight corrupt politicians when a phone was pointed at them.

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Warner Bros. Entertainment, an entertainment company, used Facebook to reach Brazilian fans of the Tomb Raider game.

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Warner Bros, an entertainment company, launched an adwords campaign that created Easter egg hunts on Facebook to promote the film adaptation of the book Ready Player One in Brazil.

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Güd, a dog food brand, achieved 67 million impressions on social media, raising awareness of the brand in Brazil.

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Soft drinks company Coca-Cola created FanFeat, a competition for music fans, to boost sales among 12- to 24-year-old Brazilians, achieving record teen engagement and an increase in Coke sales.

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Vivo Ads, a mobile media platform, attracted advertisers to its platform by launching ‘The Vivo Ads Challenge’ in Brazil.

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Carefree, a brand of pantyliners, used mobile first video ads to reach millennial women in Argentina.

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Neutrogena, a brand of skin care, hair care and cosmetics, increased sales and purchase intent of its makeup wipes in Argentina by launching bad makeup tutorials to show how Neutrogena's wipes could help.

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Antarctica Beer, a beer brand, launched an app for attendees of the Brazil Carnival to find suitable bathrooms, which reached over six million people.

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BP, an oil and gas company, partnered with navigation app Waze to reach Mexico’s smartphone-using drivers.

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Burger King, a fast food restaurant chain, got involved in the cultural conversation surrounding coxinha, a fried dough food, in Brazil by launching its own version of the snack, Coxinha Fries.

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Volkswagen, an automotive brand, created a video campaign to introduce its new Up Pepper model, which saw it partner with dating app happn to pick people up from bad dates.

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Cheetos, a brand of snacks, used the nostalgia trend to connect with young adults in Brazil.

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Bradesco, a bank, launched an app to help it reach a younger, digital-first generation in Brazil.

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Fundación Mujeres en Igualdad, the Women in Equality Foundation, helped women feel safer when hiring home services in Argentina by launching a mobile app that offered women home services exclusively performed by women.

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Pilot, the pen manufacturer, used location technology to deliver ads to shoppers in Brazil.