North American Effie Awards

Honoring the region's most effective marketing communications

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Case Study

HEB, the US supermarket, encouraged Hispanic women to change their shopping habits by introducing Unilever products via targeted digital media.

Case Study

Allegheny Health Network (AHN), the healthcare provider in western Pennsylvania (WPA), increased its share of patients by proving its approach to individualised care through its extensive ad campaign.

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Mr. Clean, a cleaning product brand owned by Procter & Gamble, reinvented its brand by creating a TV spot for the Super Bowl that revealed the new, hotter-than-ever, Mr. Clean.

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Bayer Aspirin, an aspirin brand produced by Bayer Healthcare, promoted the life-saving power of aspirin when it comes to heart attacks by sharing the stories of eight Americans with the most popular last name, Smith.

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MoonPie, an American confection made by Chattanooga Bakery, increased its sales by declaring itself the official sponsor of the 2017 Solar Eclipse through humorous online content.

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Principal, a US financial services provider, increased its brand awareness by employing a video campaign to reach new audiences.

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Highmark Blue Cross Blue Shield Delaware, a healthcare provider, retained its customers through a multimedia campaign that used the state bird, a blue hen, to promote a message of heritage and commitment.

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The US Air Force launched a campaign involving VR and 360 videos to help raise awareness of its special operations.

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Budweiser, the American beer brand, associated itself with the most intense moments of hockey through an innovative marketing product in Canada.

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Virgin Atlantic, an airline company, utilised changes in the dollar–sterling exchange rate, which was in the US's favour, to increase US travellers flying into the UK to reverse the negative effect of Brexit on British travelers.

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The Coca-Cola Company, an American corporation, manufacturer and retailer, alongside Mondelez International and Hershey, launched a partnership to offer food and beverage ideas to differentiate themselves from competitors in the US.

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Dinty Moore, a food company, sought to halt its declining sales by regaining awareness and relevance with US consumers on a $1.1m budget.

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Educational online videos allowed the Canadian Down Syndrome Society to help pregnant mothers understand what life was like for those with the condition.

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Nissan, the automobile manufacturer, emphasised the off-road capabilities of its Rogue crossover utility vehicle (CUV) to increase sales in Canada.

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Glade, a brand of household air fresheners, launched its new Glade Plugins Car product in Walmart in the US by placing displays throughout the shopper experience.

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Truth initiative, a non-profit youth brand with a mission to combat teen smoking, encouraged teen smokers in the US to #FinishIT by launching a call to arms with simple participation.

Case Study

Hellmann's, a condiments brand, increased sales of its squeeze mayonnaise in Walmart in the US by launching the Strangewich challenge, which asked families to create their own crazy sandwiches with the help of NASCAR star, Dale Earnhardt, Jr.

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Ancestry, the consumer DNA and genealogy service, leveraged the national pride and celebration around the 4th of July in its Declaration Descendants campaign to inspire US consumers to research their genealogy.

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Xfinity, a subsidiary of global telecommunications conglomerate Comcast, launched a new mobile destination in store to increase sales in the US.

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Boost Mobile, a wireless telecommunications brand, increased brand buzz and sales in the US by turning some of its stores into polling stations to give poor and minority Americans the chance to vote.

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Aveeno, a US skincare and haircare company, utilised data on preexisting customers to induce loyalty for the brand in the US.

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Metro Market, a local grocery market, increased sales and store visits in the US by turning its departments into stores-within-a-store with their own individual branding.

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BP, a British multinational oil and gas company, increased brand recall among a new target audience in the US by turning its petrol pumps into interactive gaming stations.

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Xbox, the video gaming company, changed the perception that real-time strategy games are boring by introducing the characters of Halo Wars 2 into the real world in the US.

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Big Brothers Big Sisters of Tampa Bay, a brand that provides support to children facing adversity, launched a clickbait campaign in the US to get Big Brothers to sign up to its programme.