Dragons of Asia

Recognising the very best in results-driven marketing communications

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Case Study

Case Study

7-Eleven, the convenience store, used a competition to drive awareness of its Slurpee product among consumers in Malaysia.

Case Study

IPC Shopping Centre, a shopping mall, increased footfall by targeting its philanthropic consumers in Malaysia with Facebook ads.

Article

IPC Shopping Centre, a shopping mall, launched an app to connect with its consumers in Malaysia and increase brand awareness.

Case Study

AIA Vitality, a health program that rewards healthy choices, created a three-week contest featuring brand ambassador David Beckham, encouraging people to take up health challenges and attend its wellness event.

Case Study

Taiwan Star Telecom, a telecommunications brand, increased brand preference in Taiwan by launching a campaign that raised awareness of Macular degeneration due to cell phone overuse.

Case Study

Watsons, a health and beauty chain, communicated that being healthy is fun and easy to its consumers in Malaysia.

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The Coca-Cola Company, a manufacturer and retailer of non-alcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims.

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Fortune Foods, a supermarket brand, launched an emotional film that showed soldiers receiving home-cooked meals from their mothers to promote its products in India.

Case Study

Etika, an FMCG brand, promoted itself as a next generation marketing company by partnering with Marketing magazine and launching personalised copies that put each reader on the front cover.

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McDonald's, an American fast food company, launched a campaign in Hong Kong to re-engage consumers with Shogun and Tamago, two humanised characters of the Shogun burger.

Case Study

Blood Donors India, a blood donor network, launched a platform on Twitter that allowed people in India to tweet their request and receive an instant response from those closest to them, bridging the gap between blood donors and recipients.

Case Study

Upendra Namburi, an author, successfully launched his book, 8 Hours, in India by bringing his protagonist to life.

Case Study

Watson's Water, a producer and distributor of bottled water, increased brand loyalty in China with a customer relationship management (CRM) programme, which used QR codes on bottles to encourage the collection of reward points and repeat purchase.

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Qinyuan, a local Chinese brand of water purifier, promoted its brand in China through a rap battle event between its products and germs.

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Astro, the broadcasting television network, increased brand awareness in Malaysia in a charitable way during a religious celebration.

Case Study

The Coca-Cola Company, a manufacturer and retailer of nonalcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims – sparking brand love throughout Pakistan.

Case Study

NokScoot, the airline, used figures of history to drive flight purchases and awareness among Thai youth thanks to its viral campaign.

Case Study

McDonald’s, a fast food restaurant chain, promoted McCafe across Malaysia by creating a branded drama that used a love story between two baristas to educate viewers on the quality of its coffee.

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ŠKODA, an automotive brand, used comedic online video to boost brand awareness and capture attention to trigger emotional connections at a local level in Taiwan.

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Tesco, the supermarket chain, incentivised its shoppers in Malaysia to reuse their bags by giving them money off their shop when they do.

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So Good, a plant-based milk brand, turned recipes into bite-sized morsels to encourage consumers to try its products in New Zealand.

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Tencent, an internet-based technology company, increased attendee numbers to its technology conference in China by redesigning its conference staging to accommodate various content styles.

Case Study

Philips, the electronics company, tapped into an emerging market in rural India using data to generate INR 40m of incremental business in four months.

Case Study

Huawei, a consumer electronics manufacturer, launched its Nova2i model in Myanmar with a collaborative music video featuring four of the country’s up-and-coming artists.