YouTube Works for Brands

How brands are using YouTube to deliver effective campaigns

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Case Study

EE, a telecom brand, launched an episodic football series on YouTube, which used rival football content creators to appeal to young people in the UK.

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Old Tom, a craft beer brand, created a series of videos on YouTube to tell the story behind its new packaging design in the UK.

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The Scottish Government launched a video campaign on YouTube to raise awareness of the illegality of Non-Consensual Sharing of Intimate Images among Scottish men.

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Bodyform, a feminine hygiene brand, used YouTube to help it launch a powerful film that broke the taboos surrounding periods.

Case Study

Heineken, a beer brand, used YouTube to lead the discussion around a rising social issue in order to build a more meaningful relationship with millennials in the UK.

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Smart Energy GB, a national campaign for the smart meter rollout in the UK, conquered 21- to 28-year olds' energy indifference through a YouTube content series – The Power of 10p.

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The National Citizen Service (NCS), a government-funded summer youth programme in the UK, launched a film on YouTube and pre-roll with influential YouTube stars to encourage year 11 students to sign up.

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BT Sport, a group of sports television channels, partnered with YouTube to generate audience data that would inform its media strategy and directly influence its creative solution in the UK.

Case Study

Tesco, a supermarket brand, used YouTube for its Christmas campaign in the UK to help spread the message that Tesco is there to help, no matter how you celebrate.

Case Study

Hostelworld, a hostel-focused online booking platform, changed outdated perceptions of hostels by booking an unexpected guest to stay in its hostels: the notorious wild man Charlie Sheen.

Case Study

Hostelworld, a hostel-focused online booking platform, promoted the launch of its translation app, Speak The World, by launching a YouTube video with Phil Wang to prove that humour does travel.

Case Study

Superdry, a branded clothing company, mixed up its approach to its key sales category, jackets, by creating the 'This is the jacket' campaign in the UK.