YouTube Works for Brands

How brands are using YouTube to deliver effective campaigns

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Case Study

Frontier, the video game developer, launched Jurassic World Evolution in partnership with Universal and sold one million units globally in less than three weeks.

Case Study

Heathrow Airport, a London airport, launched an integrated multi-channel brand campaign to increase ad recall and brand visibility, which underpins the growth in its retail sales in the UK.

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Liquid-Plumr, a brand of drain cleaner, partnered with a YouTube channel to create entertaining content and increase brand awareness in the US.

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Twentieth Century Fox Home Entertainment, a video distribution company, created a campaign for the Home Entertainment release of Deadpool 2 in the UK, which saw a 198% increase in organic title searches after viewing the YouTube sequence.

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Samsung, the smartphone maker, created original YouTube content to reach creative Gen Z consumers in the US.

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Littlewoods Ireland, an online department store, demonstrated the importance of moving the KPI beyond vanity metrics towards metrics that stimulate profit growth in Ireland.

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Tourism Australia, the government agency, launched a fake Dundee film to make Australia top of mind for high-value US travellers.

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Thomson Reuters Foundation, the philanthropic arm of global data firm Thomson Reuters, raised awareness of modern-day slavery in the US with its “Unbox the Truth” campaign.

Case Study

English Heritage, a charity that manages English historic monuments, transformed its YouTube channel from a hodgepodge of ad hoc content into an internationally popular brand asset that is a source of revenue for the charity.

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Simply Business, an insurance company, targeted its creative to ensure it reached only high-intent customers in the UK at mass volume which allowed it to generate 150,000 prospects in three months.

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Xfinity Mobile, the telecoms provider, used pre-roll YouTube ads to show customers in the US how much watching videos was costing them in mobile data.

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Whiskas, the pet care brand, proved that brand-building educational content can also lead to sales in the UK, Russia and Germany as it resulted in an ROI of 3.2:1.

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Quaker Oats, the breakfast food brand, reinvigorated its brand to make oats the breakfast of choice for people in the UK.