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SABRE Awards, Gold, APAC, Community Relations, 2018
Lendlease, a construction, property and infrastructure company, brought many stories of migrant workers to people in Singapore during the month of Ramadan.
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SABRE Awards, Gold, APAC, Consumer Electronics, 2018
Huawei, a mainland Chinese global smartphone brand, had to fight an uphill battle to gain acceptance among increasingly anti-China Hong Kong consumers.
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SABRE Awards, Gold, APAC, Consumer Health, 2018
Prevail, a brand of incontinence products, increased external visits to e-commerce channels by 6500% and increased sales by 74% during its campaign in China, which used emotional storytelling.
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SABRE Awards, Gold, APAC, Consumer Marketing (New Product), 2018
Mills & Boon, a publisher of romance novels, relaunched the brand in Australia using a new game that led to the best-performing series launch in a decade.
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SABRE Awards, Gold, APAC, Home & Furniture, 2018
Godrej Security Solutions, a mechanical and electronic security systems company, increased awareness and sales of its EVE security system for women in New Delhi and Mumbai by launching two events that took a humorous and informative approach to security.
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SABRE Awards, Gold, APAC, Corporate Media Relations, 2018
Ministry of Food Processing Industries (MoFPI), a ministry of the Government of India, organised World Food India (WFI), India's first-ever global investor summit in the food processing sector to re-energise India's food processing sector.
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SABRE Awards, Diamond, APAC, Superior Achievement in Measurement and Evaluation, 2018
Princess Cruises, an American premium cruise line, successfully launched a new ship to consumers in China.
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SABRE Awards, Gold, APAC, Influencer Marketing, 2018
Hennessy, a cognac house, launched its Find What Matters campaign in Greater China to strengthen its emotional appeal to Chinese consumers.
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SABRE Awards, Gold, APAC, Corporate Social Responsibility, 2018
The Coca-Cola Foundation, a charitable organisation, helped to highlight stories of bullying to people in Taiwan via its 'Story Vending Machine' and campus tours.
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SABRE Awards, Diamond, APAC, Superior Achievement in Reputation Management, 2018
Monaco, the payments and cryptocurrency platform, raised awareness globally of cryptocurrency as a mainstream payment method and built its profile as a company that provides intuitive financial products for mass consumers.
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SABRE Awards, Gold, APAC, Institutional Image, 2018
The NPO LOCOMO Challenge Council, a healthcare-promoting council, raised awareness for orthopaedic pain and illnesses in elderly people in Japan by launching a risk test alongside press releases and events.
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SABRE Awards, Gold, APAC, Crisis Management, 2018
Koinex, a cryptocurrency exchange, avoided a potentially disastrous financial crisis in India and shows the vast power of PR.
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SABRE Awards, Gold, APAC, Technology: Software & Services, 2018
NetApp, a hybrid cloud data services company, optimized the digital footprint of its sales workforce in APAC to drive positive sales impact and greater online conversations.
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SABRE Awards, Diamond, APAC, Superior Achievement in Research and Planning, 2018
Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores".
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SABRE Awards, Gold, APAC, Integrated Marketing, 2018
Pharmaceutical company Johnson & Johnson increased awareness and sales of its new skincare brand Dr.Ci:Labo in China, Taiwan and Hong Kong by launching influencer events and experiential workshops to spread the word about its benefits.
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SABRE Awards, In2 APAC, Best Use of Global Social Networking Platforms, 2018
Porsche, an automotive brand, promoted its company image among auto and technology professionals in China by deploying LinkedIn as its corporate communication vehicle through page redesign and engaging content.
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SABRE Awards, Gold, APAC, Food & Beverage, 2018
Australian Macadamia, an industry body, created a program to instill a sense of emotion and national pride in the macadamia industry.
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SABRE Awards, In2 APAC, Best In Real-Time Engagement, 2018
Microsoft, a technology company, demonstrated its dedication to empowering educators to provide new generations with knowledge for the digital age across Asia by celebrating a teacher whose work had gone viral on Facebook.
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SABRE Awards, Gold, APAC, Entertainment, 2018
Electronic Arts K.K. (EA Japan), a video game company, increased young people's interest in politics through its game 'SimCity BuildIt School of Politics'.
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SABRE Awards, Gold, APAC, Digital Campaign, 2018
Philips, an electronic appliances brand, was able to convince Koreans that their clothing iron can make the laborious task of ironing much easier.
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SABRE Awards, Gold, APAC, Travel & Tourism, 2018
Jetstar Asia, a budget airline, encouraged Singaporeans not to travel during the Lunar New Year period in order to build an emotional connection with local consumers and increase brand love.
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SABRE Awards, Gold, APAC, Australia/New Zealand, 2018
Go Gentle Australia, a right-to-die advocacy group, was able to emotionally engage Australians with its six-minute film.
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SABRE Awards, Gold, APAC, Publicity Stunt, 2018
Ben & Jerry's, a manufacturer of ice cream, frozen yoghurt and sorbet, raised awareness of its support for marriage equality in Australia by banning the sale of two scoops of the same flavour ice cream across its stores.
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SABRE Awards, Gold, APAC, Issues Management, 2018
Brieana Rose, a privacy campaigner, turned a personal experience of having pictures of her genitalia distributed by a nurse without her consent into a campaign for protecting privacy rights in Australia.
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SABRE Awards, Gold, APAC, Capital Markets Communications, 2018
Razer Inc., a global gaming manufacturer, increased brand awareness in Greater China through media engagement and Razer Inc. corporate developments to raise its profile.
