WARC Awards
Effective Innovation
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Case Study •
Pril, a dishwashing detergent brand, used tiny bottles and in-store promotion to improve brand scores and sales in the United Arab Emirates.
Case Study •
BBC, the British broadcaster, refreshed the identity of its Asian Network radio station in the UK to revive its relevance among the 18- to 34-year-old audience.
Case Study •
Grads of Life, an initiative run by the Ad Council in the US, worked with unemployed young people to create short videos that showcased their skills, changed perceptions, and helped them into work.
Case Study •
Saregama, an Indian music company, launched a new radio product targeting the over 50s in order to increase revenue from its back catalogue of music.
Case Study •
David Sheldrick Wildlife Trust, a charity based in West Africa, created Hello in Elephant, a world-first human-elephant translator.
Case Study •
HearLIFE, a hearing-loss clinic in the United Arab Emirates (UAE), used a radio ad to increase awareness and clinic visits.
Case Study •
IDFC Bank, one of India's smallest banks, set up 700 micro ATMs to allow people in rural communities to open bank accounts.
Case Study •
Royal Caribbean, the holiday company, used social media to connect with consumers in a competitive market in the US.
Case Study •
The left-wing political party Socialistisk Folkeparti (SF) reversed its fortunes with a strategic bus ad campaign which captured the attention of voters around the world.
Case Study •
Sportswear manufacturer adidas launched a campaign to support disabled athletes in India.
Case Study •
Age UK, the charity for older people, used an emotional video to increase awareness of the problem of loneliness among older people, and increase volunteering and donations.
Case Study •
Nissan, the car manufacturer, created a new measurement – Camelpower – to showcase the capabilities of its off-road car models in the Middle East.
Case Study •
The Thai Health Promotion Foundation created Hearing Rescue, the world's first hearing aid to alert wearers of dangers at night.