Case Study
•
Kawal Shoor, Navin Talreja, Heval Patel, WARC Awards, Silver, Effective Innovation, and Category Innovation Special Award, 2018
Saregama, an Indian music company, launched a new radio product targeting the over 50s in order to increase revenue from its back catalogue of music.
Case Study
•
Shashank Lanjekar, WARC Awards, Bronze, Effective Innovation, 2018
Sportswear manufacturer adidas launched a campaign to support disabled athletes in India.
Case Study
•
Anneka Dew, Richard Shotton, Hannah Gardner, WARC Awards, Silver, Effective Innovation, 2018
Age UK, the charity for older people, used an emotional video to increase awareness of the problem of loneliness among older people, and increase volunteering and donations.
Case Study
•
Suthisak Sucharittanonta, Anuwat Nitipanont, Nattawut Sittiwaraphan, WARC Awards, Bronze, Effective Innovation, 2018
The Thai Health Promotion Foundation created Hearing Rescue, the world's first hearing aid to alert wearers of dangers at night.
Case Study
•
Ali Cheikhali, WARC Awards, Gold, Effective Innovation, 2018
Pril, a dishwashing detergent brand, used tiny bottles and in-store promotion to improve brand scores and sales in the United Arab Emirates.
Case Study
•
Joe Smith, WARC Awards, Bronze, Effective Innovation, 2018
BBC, the British broadcaster, refreshed the identity of its Asian Network radio station in the UK to revive its relevance among the 18- to 34-year-old audience.
Case Study
•
David Yeend, Kristen Bowman, Saya Heathco, Megha Parikh, WARC Awards, Grand Prix, Effective Innovation, and Partnership Special Award, 2018
Grads of Life, an initiative run by the Ad Council in the US, worked with unemployed young people to create short videos that showcased their skills, changed perceptions, and helped them into work.
Case Study
•
Matt Simms, WARC Awards, Gold, Effective Innovation, 2018
David Sheldrick Wildlife Trust, a charity based in West Africa, created Hello in Elephant, a world-first human-elephant translator.
Case Study
•
Tahaab Rais, WARC Awards, Silver, Effective Innovation, 2018
HearLIFE, a hearing-loss clinic in the United Arab Emirates (UAE), used a radio ad to increase awareness and clinic visits.
Case Study
•
Sai Krishna, Rajesh Sharma, WARC Awards, Gold, Effective Innovation, 2018
IDFC Bank, one of India's smallest banks, set up 700 micro ATMs to allow people in rural communities to open bank accounts.
Case Study
•
Mihir Warty, Jane Dorsett, Erin Swenson Gorral, Stephanie Costa, Carol Cai, WARC Awards, Bronze, Effective Innovation, 2018
Royal Caribbean, the holiday company, used social media to connect with consumers in a competitive market in the US.
Case Study
•
Angela Wu, WARC Awards, Silver, Effective Innovation, and Channel Innovation Special Award, 2018
The left-wing political party Socialistisk Folkeparti (SF) reversed its fortunes with a strategic bus ad campaign which captured the attention of voters around the world.
Case Study
•
Vishal Badiani, WARC Awards, Bronze, Effective Innovation, 2018
Nissan, the car manufacturer, created a new measurement – Camelpower – to showcase the capabilities of its off-road car models in the Middle East.